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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Just because Blissy has a LinkedIn profile, that doesn’t mean it’s worth monitoring from the perspective of a B2C brand like Brooklinen — (most) people aren’t going to buy bedding after seeing a LinkedIn post. Of course, the platforms you analyze will depend on your niche and the audience you’re targeting.

Analysis 186
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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

You have to have something that sits right next to the employee handbook that covers social media usage both in house and off hours. If you haven’t already figured it out, it starts with creating a social media policy that outlines how people are to behave. Cisco is a good example of a company doing it the right way.

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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. This is one of the differences between management and leadership.

Team 113
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery.

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Content 100
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? The takeaway?

B2B 52
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. I hope that doesn’t detract you from buying the book! What if, on the first page of search results, you discover that people are very disappointed with the business?