Mobile: Give Your Customers That Something Extra


In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc. App Customer service Marketing & Communication Mobile Social Media Carlsberg Crowdit customer service GPS Macy's NYC sales Social Local Mobile solomo

The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. Look no further than your weekly Best Buy circular to see how almost all new television sets are what they are calling "Internet ready" (aka networked). This connectivity of devices will also push our connectivity to one another as we share more things like what we're watching or what we want to buy.

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Trending Sources

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear? Invasive or Indispensable: The Case of Permanent GPS is a post written by Tamar Weinberg. ].

The Marketing Moral Compass

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Before you buy that first ad, before you ask for that first email address, before you post that next piece to your Facebook page, spend some serious (and quality) time defining your marketing moral compass. Most marketers run afoul or try something that inevitably gets them into trouble, because they haven''t defined their moral compass of marketing and they have no bearings when presented with opportunities that could wind up messing with their cultural GPS.

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

At the agency where I work now, we focus on the middle market, working with relatively complex firms that do things like credit card processing and GPS vehicle tracking. This is a guest post by Brad Schorr.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

If your website is about GPS tracking for trucks and you have text link ads about online poker, you might get penalized. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

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51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

GPS Car Tracking. The idea was to buy GPS trackers on Alibaba and then go and fit them on cars in your local area for a fee. Instead, I would consider doing things like: Importing the GPS trackers and selling them via Amazon or my own Shopify store.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Looking at it from a digital pure play vs. a linear + digital model, Freewheel has some figures to back it up: The Platforms Three weeks ago, Facebook was rumored to be considering buying Waze , the social GPS app. Now Google is considering buying Waze , which may spark a bidding war.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Lures cost less than a dollar and are there to draw Pokémon to Pokestops, anyone can buy them so why not buy some to Lure folks to a session during the conference? Image Source: PC Mag. About four weeks ago the world was blessed with Pokémon GO, the biggest U.S.

Random Acts Of Business Kindness

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Whether we''re looking at last month''s cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug ) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a hyper-connected business world where we''re but a short grasp away from emails, text messages, tweets, status updates, newsfeeds, pings and more. gps for the soul. What have we become?

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How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.

Learning About Creativity

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If you think you're not creative, I challenge you to buy this book and do some of the exercises. I'll not only be attending this event, but sharing the stage with Arianna Huffington ( The Huffington Post ) to help her launch a new project called, GPS For The Soul. gps for the soul. There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading.

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6 Reasons to Make Your Big Idea Small

Convince & Convert

Not content with their baseline level of intrigue, Brad and Sheena decided to quit their jobs, buy a VW van, and spend three years driving across the world. Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad.

The Importance of Local Search and Local SEO Companies


Back in March 2010, BIA/Kelsey released a study that found that 97% of consumers use the Internet to do research before buying local products and services. On top of that, the commercialization of smartphones and GPS technologies has empowered consumers to look for local business on the go.

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Six Links Worthy Of Your Attention #25

Twist Image

"Is GPS eroding our brain? But that may be what the GPS has done to our brains. The good news is this: people are still reading and people are still buying books." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Diva Marketing Turns 7!

Diva Marketing Blog

4 Social Media Marketing GPS I wrote the first business book based on Twitter interviews; I used Diva Marketing to tell the story. 6 Diva Marketing was almost acquired.What a trip it was when I received an eMail from the X Man that a large blog network wanted to buy Diva. .

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How Data Is Used to Refine Marketing Messages

Convince & Convert

If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. Image via

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Across the USA by Train… With Kids and For $0

Techipedia: Tamar Weinberg

You’ll notice we missed some underground connections, as GPS signals are lost. This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience.

The Most Amazing Internet Stock Of The Year

Twist Image

They are buying and building properties, creating compelling editorial, building audiences and selling advertising on top of it all. There are sprinkles of newer thinking (like when The Huffington Post launched their GPS For The Soul app) and I'm hopeful that they can leverage everything they have with The Huffington Post coupled with their acquisition of Patch to crack the code on local (and hyper-local) content. gps for the soul. What do you think it is?

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Why Curation Is Just as Important as Creation [OPINION]

These are the people who enjoy the process of choosing what to hang, how to price it, and how to make sure painters have enough income to pay the rent and buy more paint and canvas. TeleNav Reveals Exactly How People Are Using GPS [INFOGRAPHIC].

Women in Blogging: 125 Fearless Female Bloggers


Her latest posts include How Reading And Book Buying Has Changed With The Kindle , Writing, Blogging And Authenticity With Justine Musk, The Tribal Writer , and Becoming An Indie Author: Is Success Based On Luck.

Unlocking the value of Foursquare « The Cube

Gemma Went

It doesn’t force me to verify with GPS (if your phone has one, or if you have it on, or if you get a signal). Reply Luke permalink 30/01/2010 9:36 pm Hi Gemma, Yes I agree, lets hope foursquare tighten up their verification process with GPS, like Gowalla and Rummble do.

Build Blog Products That Sell 6: Tell the World


You need to tell people to buy, rather than just crossing your fingers and hoping that they might. If you’re going to charge $329 for a three-page ebook, it had better contain the GPS coordinates for the Ark of the Covenant.). Here’s an example of what not to write to get people to buy your products. You can buy the book here (physical) or here (Kindle) and reach Greg at This guest series is by Greg McFarlane of Control Your Cash.


Growth through Disruptive Innovation

Buzz Marketing for Technology

Here is how to disrupt the Tire business Instead of buying tires, how about buying tires by the usage? You can also track with GPS how the tires are being used and give feedback to drivers on how to drive better which in turn can drive down your insurance costs.


Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages).

Blog #4: Deep Learning: The Rise of Cognitive Science Technology


One approach it takes is automatically classifying customers using a predictive algorithm into categories that are likely to have similar needs or buying patterns. We have concluded that as we look at our company’s future product roadmap, we must look more closely at NLP and Speech Recognition as additional vision pathways to create the world’s smartest Sales GPS Guidance System for Sales Professionals. . Understanding Cognitive Science Technology.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

you buy me my next pair of Jimmy Choos. If not I'll buy you a drink when your boss says the famous Donald Trump words - You're Fired! I really like the beat you cover began one pitch that recently dropped into my inbox. Seems that PR people think that I am a media outlet. Sort of funny.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

One Green Bean has a werewolf in a Yaris – you can register on Facebook or Twitter and use GPS to flag him down and get a lift to a Halloween party. Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

For example, the city of San Francisco has a “Mom&# map – with the locations of all the playgrounds around the city and it is GPS encoded. I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I don't buy your argument that you don't want to use it because they aren't using it.