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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

eBook 78
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You Don't Have A Branding Problem.

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How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? mobile app. You have a marketing problem. The issue is systematic.

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Your 2011 Digital Marketing Reboot

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The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Is your website mobile? Pay heed to this: the mobile web is where the desktop browser was in the mid-nineties. Are you findable?

Hitwise 111
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Content Pays

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Today, MediaPost ran a news item titled, Pew: Two-Thirds of Web Users Buy Online Content , based on Pew Internet 's latest report, 65% of internet users have paid for online content. Those were followed by mobile apps (21%), digital games (19%), newspapers, magazines or articles (18%), videos, movies, or TV shows (16%) and ringtones (15%).

Content 109
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What Kind Of Marketer Are You?

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How different is the Web from mobile and tablets? How do we connect to the people who may be looking to buy what we're selling? How do we open up our brand to make the things we sell more shareable and more findable? How do we build loyalty? hint they're all very different!). How do we get more people talking about what we sell?

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Being Digital

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To better understand the many changes that have come into our industry because of the Internet, mobile and now, touch. It's amazing to think that for well under two hundred dollars you can buy the most cutting-edge thinking. There is an opportunity now for marketing and media professionals to cross the digital divide. Create more.