An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.

Buy 40

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations.

Feed 19

Trending Sources

NEVER Feed the Trolls

Janet Fouts

Being a satirist at heart, Loren got the bright idea of a puppet show in which his Shel Israel puppet interviewed some social media thought leaders and he even went so far as to buy the domain ShelIsrael.com and posted his shows there (Shel finally got control of the domain.)

Feed 48

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction.

Buy 70

Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.

Feed 51

Get the Scoop on Twitters New Buy Button to Target Customers with Geo Located Ads

Buzzlogix

Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook’s feed now punishes pages that ask for likes or share reruns – Facebook announced it will decrease reach for Pages that ask users to like posts, share the same link or photo over and over, or bait-and-switch people with links to ad-filled sites (TechCrunch).

News 66

Getting The Social Customer To Buy

Twist Image

They're asking customers to subscribe to the RSS feeds of their Blogs or share their content, while the brand editors spend zero time engaging in the comments on the Blogs being created by their customers. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it?

Buy 43

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car.

Buy 69

Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

The playing field has since shifted to a much cleaner approach by Facebook of focusing on the News Feed, while encouraging developers to integrate Facebook Platform outside of the Facebook environment.

Buy 35

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow. What I’m Looking For / The Sales Process When I’m buying sites there are a number of things that I look for.

Buy 30

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? About Us What’s a Maverick?

Buy 11

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. Facebook launches “Out-App Purchase” ads – Facebook is now letting developers sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar (TechCrunch).

Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Please Update your Reader Now.

Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook.

Apple 35

Best Practices for Social Media Ad Spending

Ignite Social Media

The social media analyst steps in to feed the numbers back to the team reporting on what is working, what is not working and insight into why. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee.

Cost 31

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

This blog will be similar to our News Feed FYI blog.). On pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. This update does not impact News Feed distribution or Page Insights.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches.

5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado.

Snapchat Discover, Meet Facebook Collections?

SocialTimes Facebook

Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. According to Heath, the potential Collections partners have been told that their content will go directly into News Feed, and there was no indication whether advertising would be part of the mix and, if so, under what terms.

Show 354 - Why Should Anyone Buy From You

Engaging Brand

Justin Basini , an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? 3) If you use a different podcatcher then you can subscribe using the following RSS Feed.

Save Time and Effort With Facebook Saved Audiences

SocialTimes Facebook

This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted Ads

Top 10 People Who Influence What Americans Buy

Bill Hartzer

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.

Buy 18

While We’re Going After Fake News, How About Ad Scams, Too?

SocialTimes Facebook

in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The company seems more focused on keeping its News Feed clean for advertisers and less concerned about what those advertisers are selling. If Facebook can use algorithms to keep clickbait out of News Feed, it can similarly bar and blacklist scammers.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

While a simple stylized product shot may fit into the flow of Instagram’s feed, a lifestyle shot featuring one or more products in action is more likely to stop a user in their scrolling tracks and get them to engage. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons.

Could Facebook Tip the Elections in the Final Countdown?

SocialTimes Facebook

This might not be evident from your Facebook News Feed. However, a multitude of factors come together to craft a customized narrative in our News Feeds. Every time someone you know likes, shares or comments on a post, it is ranked and has a greater chance of making it into the News Feed. A notable way of manipulating the system so that content is more likely to surface is through buying “fake” likes or followers to interact with pages and posts, helping to boost popularity.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Big brands are really recognizing that they can do big-brand buys on our platform like they would do on TV, but make them much more targeted. In October, we also launched the Marketplace tab to help people discover, buy and sell things with people in their community. News Feed.

Cost 32

Show 463 - The 6 Core Emotional Needs of Your Customer

Engaging Brand

How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience?

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. The only thing that made me happier than seeing a senior executive read an unfiltered feed about their organization and start participating in the conversation was seeing those conversations manifest themselves in actual changes in how the business operated. Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media?

Engaging Brand 418 - Marketing to the Ageing Consumer

Engaging Brand

Are we too focused upon the product design rather than the buying process? Is it more difficult to research the ageing consumer and the consumer buying behavior? 3) If you use a different podcatcher then you can subscribe using the following RSS Feed.

Facebook Under Fire for the Spread of Fake News

SocialTimes Facebook

There are some tools available for readers who want to verify their news content, and The Atlantic suggested that Facebook buying Snopes might help curb false news. While removing access to ad services is one way to reduce exposure, fake and false news will still find its way into user feeds as a result of organic user engagement. Facebook Google advertising Algorithms Engagement fake news Gizmodo Marketing News News Feed Publishers Snopes The Atlantic

News 18

Google: The search party is not over

Idaconcpts

If I have a website tailored to publishing content for people to merely read, Facebook is the winner here since the visitors I attract on Facebook that like my website's Facebook page will continually be presented with my articles in their news feed.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The best marketers understand that people watch video differently in mobile feeds. We introduced lead ads in Q1 to make it easy for people to fill out forms on mobile devices right from News Feed. News Feed.

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. 15 Things Smart, Social Savvy Business Marketers Never do on Facebook You Can’t Buy Brand Advocates or Social Media Friends.

Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. About Us What’s a Maverick?

Why Buy A Car, When You Can Have A BMW On-Demand?

Twist Image

Now, Hachette has launched an initiative that enables authors to sell their books directly to fans through a "buy" button on Twitter. Consumers won''t have to leave their Twitter feed to spend money on books. Imagine if you could buy and sell stocks - in a simple and smart way - on your smartphone. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. It’s a marketplace for buying and selling handmade products.

Class 47

The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

The difference is that they leave the happy comment on the Facebook page for others visiting the page and sharing it in their friend’s news feed. - You need to provide that insight to the executive level of your company in order to get their buy-in.