8 ways to leverage short-form video (and how to get buy-in)
Sprout Social
MARCH 20, 2023
But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. In fact, on Instagram Reels have the highest reach of all media types on the platform. In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ).
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