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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter tests notifications in your web browser – Twitter is testing a new feature that will allow users to receive notifications on their web browser (TechCrunch).

News 170
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Brand awareness: What it is and strategies to improve it

Sprout Social

After all, you need to be able to recognize a brand to trust and buy from it. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Website traffic.

Strategy 131
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How to measure brand awareness

Sprout Social

Loyal customers don’t just buy your products—they become brand advocates. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brands 110
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How B2B influencer marketing will grow your brand

Sprout Social

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 118
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4 Reasons Your Company Needs a Social CEO

Oktopost

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Sharing influencer-worthy content.

Company 124
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How to Succeed with B2B Facebook Ads

Oktopost

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Target the Right Audience.

B2B 118
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Our Predictions for the Future of Live Streaming

Likeable

According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. This makes it one of the more mature live platforms compared to others like Reddit, Twitter, and TikTok. Twitter Spaces, Clubhouse, and Spotify Greenroom .

Reddit 100