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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy.

Buy 118
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Support a long customer journey: B2B buying decisions are made by teams. First, you can create educational Instagram posts to tell your followers more about selected features. Grey: Put a Human Face on Your Brand.

B2B 259
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

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Stop Wasting Money: How to Get the Most Out of Your Blogging Education

Kikolani

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Here are my top 12 tips for making sure you get the most bang for your buck when purchasing conference passes, courses, and ebooks for your blogging education. Chances are, you have too.

Education 152
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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

Tip: Never buy followers, however tempting this may be! On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. These three actions create stories on Facebook, Twitter and other channels, and create opportunities for your posts to get greater reach.

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7 Top B2B Social Media Trends

Oktopost

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117
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The social media video statistics marketers need to know for 2022

Sprout Social

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.