Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Some just buy. Others buy AND influence other customers [link] @jaybaer [link] Josh Gordon Not all customers are created equal.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are. It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Up 50% over last year. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 29, 2010

My solution has been to respond with a note that the publisher doesn’t allow me to distribute that material (that’s true) and suggest that they buy a copy of the book that includes a CD. Reply Carri Bugbee July 30, 2010 at 5:00 am Todd, can I buy you lunch and pick your brain??? You get the idea. Yet people always ask!)

Products 267

Products Consultant Price Social Media 267

Convince & Convert

AUGUST 18, 2010

[link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen! I mirror your sentiments. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP! In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JUNE 3, 2009

“How much could I buy this for?&# Reply Rhea Drysdale October 25, 2007 at 2:13 pm Rebecca and Chris’s sentiments are shared. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. You're right on about Twitter being only one of the channels for communication on the social web. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

JULY 7, 2010

And it doesn’t help for marketing — at least not the social kind. If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Sentiment is really hard to analyze.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

I was recently moved by “The Secret Millionaire&# and wanted to realize the dreams of someone who may not be able to buy anything at all — so I decided to make sure my own purchases included gifts for young children.? At 78 years old, there isn’t much of her social security to buy extras.

Blogger 103

Blogger Yahoo Buy Twitter 103

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. When I'm looking to buy something I immediately think of people in my network. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing&# , this was a real treat to read.

Social Media 126

Social Media Strategy Conference Eventful 126