article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean?

article thumbnail

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. With an expected U.S. digital ad spend of $951.8

Campaign 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

CPA 100
article thumbnail

How Much Do Facebook Fans Still Matter?

Jon Loomer

And when you sell a product, these people are likely to buy. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35

CPA 113
article thumbnail

Blogging And Podcasting As A Business Model

Twist Image

The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). media buying. This becomes a numbers game.

CPA 108
article thumbnail

13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Cost Per Acquisition (CPA). Now AdSense do a combination of CPC and CPM ads—they mix them in. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. When someone hovers over the word a little ad pops up with a description of a product that they can buy.

article thumbnail

10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. Such offers can come in very handy when advertisers are considering on buying ads in your blog.