QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Competing with Free

Direct Marketing Observations

Does giving stuff away for free make you eventually buy stuff? How do other companies compete when Nike, Gatorade and AE give stuff away for free? We’re asking local SMB’s to compete with big brands who give stuff away for free, by forcing them to give stuff away for free too that will either be a) costing them more than they can really afford or b) not really having the same impact on the consumer as it would if it was coming from the big brand.

Trending Sources

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction.

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No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners.

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Review of the Online Group Buying Industry


Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? About Us What’s a Maverick?

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4 Ways to Effeciently Spend Your Holiday Paid Media Budget

Ignite Social Media

Here are money-saving tips for social media buying during this expensive period. Competition during the holiday season is at its peak as advertisers are competing in the same space. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.”

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Avoid Scams: Buy Safe YouTube Views From a Trusted Provider


With so many people getting into YouTube marketing, the platform has become very crowded with competent video creators. To buy safe YouTube views […]. The post Avoid Scams: Buy Safe YouTube Views From a Trusted Provider appeared first on Devumi.

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Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. He shared his observation that: “Buyers are getting way more sophisticated in making their buying decisions. Professor David B.

Google: The search party is not over


Google Buzz was a complete failure and there's a slim chance that Google even has a shot at competing with Facebook with the rumored Google Me. [This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.].

Understanding the Difference Between “Want” and “Want to Buy”


Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. than “will you buy?&#.

Are You About To Lose Your YouTube Presence?

Small Business Mavericks

Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again. About Us What’s a Maverick?

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Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV. It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off.

Gemalto’s “EMV for a Week Challenge” in Hawaii!


Buy a magazine at a gas station. Buy a tacky t-shirt. Buy office supplies. During the challenge, I’ll be competing with other bloggers, including personal security and identify theft expert Robert Siciliano , for the opportunity to win $400 for a charity of my choice.

Marketing In the Round – Q&A Part 3 – Build the Case, Get Buy-in


Today we’re going to look at how to build your business case and get executive buy-in. Re using market research to get executive buy-in – associations are often guilty of saying ” we’re unique, those examples won’t work for us.”

10 Traits of Brands Built to Make You Smile

Engaging Brand

They don’t buy it cheaper to make more money; they buy what will add the right value. They don’t chase sales to make more money; they chase value that customers will love and want to buy more of… They don’t hide behind excuses; they make it happen.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. Before too long, Facebook may compete with basic television, while Amazon, Netflix, HBO and Hulu double down as premium content creators. Facebook has done it again–at least, it’s about to.

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. Posted in Commerce eCommerce Strategy.

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Social Media News Ticker: Facebook Launches “Nearby Friends” Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

How Social Media Changes Retail Storefronts

Ari Herzog

I fought with competing distributors over the signage in the front window and the decals on the door. I spoke to restaurant owners when competing Budweiser decals faded. And, LevelUp signs notify people that they buy goods with a phone if the wallet was left at home (bottom left).

5 Ecommerce PPC Strategies That Can Work For Your Business

Social Media Marketing

Since it is an inbound marketing strategy your visitors already have the intent to buy the product/service or are in their last stage of the research. Taking Competition Head On – When you are competing with large rivals, you can seldom beat them in the game of bidding. One of the major reasons users click and don’t buy products is due to the price factor. This will prevent many unqualified users from clicking your ads and not buying your products in the end.

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Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Despite what people would have you believe, no one is ever going to provide better social ad buying tools than the social networks themselves. No ad tech vendor is going to build a better buying tool than the ones these industry giants are devoting massive amounts of money and talent to.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. If you want to make a sale, you need to use keywords similar to those used by people wanting to buy. Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

25) Never, ever, ever buy Facebook fans. 36) Never, ever, ever buy Twitter followers. You are competing against millions of other blogs for the eyeballs of your readers. Don’t buy inbound links. Don’t buy traffic.

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Reflections on the changing digital agency environment

Dave Fleet

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Lastly, this shift is also leading to a new agency dynamic , as different types of agencies find themselves competing in the same space.

6 mobile app trends to watch in 2017


This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. By using an easy and affordable app maker, small businesses are now able to compete with the big brands. Post by Andrew Gazdecki.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond.

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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The Social Side of Brand Management

Techipedia: Tamar Weinberg

How great is it to have your customers competing to provide your business with free word of mouth marketing? In addition to that you can even take advantage of exact match domain names and buy your business’ name plus reviews. This is a guest post by Chris Birk.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ).

How to Foster a Cohesive Social Media Brand


It heightens brand recall People don’t usually make buying decisions immediately. People form impressions about brands via many touch points and when they decide to make a purchase, those saved impressions become critical in the buying process: 3.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

Today even the smallest of businesses and brands can compete with the biggest if they know how to tap into the power of modern, social and digital marketing. People are 85% more likely to buy a product after viewing a video.

4 Reasons the New Google Local Stack Sucks


Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like Google’s new Home Service Ads.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week.

Give Your Content Marketing a Human Face

Waxing UnLyrical

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. It competes and wins against the global advertising agencies with deep pockets.

The Case for Building a Fiercely Loyal Community


There is just so much out there competing for the attention, and for the heart, of your members that doing things the same way you’ve always done them will no longer yield the results you are after. Think they’ll want to buy it?