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7 Top B2B Social Media Trends

Oktopost

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. Short-form video content Short-form videos are an engaging and interactive way to grab your audience’s attention with easily digestible content while they scroll through their social media feeds.

B2B 117
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The difference between an audience and a community in new media

Akamai Marketing

Interested in a community vs. an audience? Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. You can develop a portion of an audience into a community. Communities must be developed : You can not buy a community.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. It is not generating new leads.

Content 162
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. The truth is your brand is all of these things and more.

Brands 167
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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Their Facebook and Twitter pages are a flurry of activity.

Examples 249
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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Top Social Media Platforms for SMBs #5: Twitter. Keep in mind also that some social platforms are better suited to certain kinds of businesses.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Respond in a timely fashion. Like this post?