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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Paid marketing doesn’t necessarily create communities or engage audiences in the discussion. ?

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group. You need to take the feedback and put it into action.

Questions 122
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. But are marketers buying in? . Need insight into an emerging trend?

Questions 117
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4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. While a “buy this now!” If you have ever used stickers on Instagram stories, you know how many options there are. Instagram hasn’t stopped there.

Instagram 130
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.