The Realtime Report

APRIL 16, 2014

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. Image via Flickr. A win-win situation, right? What’s New? About the Author.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

MAY 27, 2015

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” The company continues to celebrate success. Steve Jobs. Ring a bell?

Buy 100

Buy Flickr Apple Authentication 100

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. . Locations of communities online & offline. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? 1 in 4 people are less inclined to buy online from a site that uses no social media tools. More than one in two customers currently post reviews of products/services on company websites.

Social Media 104

Social Media Flickr Collaboration Review 104

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. Where are the people most likely to buy your products and services? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201

Badge Disqus Web 2.0 Retail 201

Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's About making the public think your product is the best or that your company is awesome. What most companies don't realize is that not only is the public more powerful than ever, they are also smarter than ever too. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles? Fan ratings & reviews?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Collectibles buy an account and get special badges like the Pro badge above. Customer Pays Twitter .

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? . “They’re just ads.&#

Class 124

Class Postrank Comments Tourism 124

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

The Marketing Blog

MARCH 28, 2008

38 am Join a world of creativity, fun, innovation and entrepreneurship Jump to Comments We’re hiring @ Ideafarms They say that ‘culture’ is the biggest asset for any company and my mad workplace is special because of our unique culture Why Us? March 28, 2008.8:38 Regards, Team (ninthCAFE) Reply Leave a Reply Click here to cancel reply.

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Buying whose life back, exactly? Even if Fast Company tries to tell you so. Now you see it, now you don’t. Campaigns will come and go.

Class 233

Class Campaign Klout Influencer 233

The Marketing Blog

OCTOBER 10, 2008

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Image Courtesy of Flickr User Ben Zvan. Development Social Media Gov 2.0 Dan Munz is the newest addition to the U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

The Marketing Blog

FEBRUARY 14, 2008

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Please go through the apps and provide your valuable Comments/Feedback on your blog site.

Web 2.0 100

Web 2.0 Brands Startup FeedBurner 100

The Marketing Blog

MARCH 5, 2008

03 am HTC S710: A Beauty Jump to Comments A geek buyer to a shop-keeper – &# Hey, I am looking to buy a Smartphone &#. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Techipedia: Tamar Weinberg

JULY 15, 2010

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing&# – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems. Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250

Bare Feet Studios

AUGUST 31, 2011

It is a long-standing aspect of our company. While you and I might be connecting, company X is mining our data and a stalker or a house thief is planning his next move. Photo Credit: Sheep Alone by neate photos on Flickr. If only we could trade in his futures stock!) On a larger note, social media is reaching a tipping point.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Your Facebook Fan page will have 0 fans.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Reply Dennis June 29, 2008 at 11:58 pm I hear Google made an offer to buy Plutter Kite for $6.4B! The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted.

Microblogging 102

Microblogging API MySpace Yahoo 102

The Marketing Blog

JANUARY 28, 2008

Put your thinking caps on as a customer and try to answer the following questions: Is your buying behavior affected by the quality of packaging? and of course for shippment but I so wish that some companies at least tried to reduce their packaging materials as so much goes to waste. Reply Leave a Reply Click here to cancel reply.

Products 100

Products Web 2.0 Startup Apple 100

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. support strongly always! support the write's unique point.It Heroes At the Gov 2.0

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

The Marketing Blog

AUGUST 4, 2008

My company is following the open-culture of communication. But, in business-context wise, though Twitter for me is designed more for individuals rather than companies or corporations, it is possible to take advantage of the wide usage of it. That’s the simple question that I have been asking everybody. Why should I do it?

Consultant 100

Consultant Wiki Web 2.0 Startup 100

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135

Education Social Media Gov 2.0 Class 135