4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
Convince & Convert
MAY 11, 2010
You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).