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007 AI regulations and shields,

Laurel Papworth

How often have we seen laws and regulations and codes used to hurt, not help, the community, the collective? Still, artificial intelligence has nutrition cards, just like buying cereal, Tim Tams at the supermarket. It’s not like buying a fake newsletter, email newsletter list. Shields can be weapons. It’s approved.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

B2B 62
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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In She's the founder's mom.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

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8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? The 2020 buyer journey is an online journey.

B2B 136
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start.

Strategy 145
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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

For the most part, I don’t buy that. The actions of individuals, in their communities, control how their neighborhood evolves. The recent Libya Build 2013 saw hundreds of foreign companies participating. And that goes for Barack Obama just as much as it does for Ali Zeidan. So, who does bring about change?