Jon Loomer
OCTOBER 12, 2024
There’s another update to site links … Site links allow you to highlight three or more extra links below your ad creative. You can define these manually, but Meta will also scan the URL you provide and source site links for you. The Problem and the Change The problem with this in the past was that sourced site links automatically generated the display label and it couldn’t be changed.
The Social Media Hat
OCTOBER 12, 2024
Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.
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Jon Loomer
OCTOBER 7, 2024
Advertisers often complain about paying to reach people they believe should have been explicitly excluded using custom audiences. The assumption is that Meta has chosen to ignore exclusions. But, the effectiveness of these exclusions is mostly within our control. We most often hear this related to existing customers. There are two primary scenarios where this comes into play: 1.
The Social Media Hat
OCTOBER 7, 2024
Unlock the True Value of AI for Your SMB: Tangible Metrics and Hidden Benefits The post The ROI of AI Consulting: Measuring Success in Business Transformation appeared first on The Social Media Hat.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Social Media Today
OCTOBER 6, 2024
With 200 million monthly active users, the platform may prove valuable for those looking to grow their community.
Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
OCTOBER 7, 2024
In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Let’s dive into the numbers: A substantial 53% of respondents reported no impact on their resource needs due to AI.
Social Media Today
OCTOBER 7, 2024
Half of all time spent on Instagram is on watching Reels, pointing to the potential promotional impact of ads in this space.
Oktopost
OCTOBER 7, 2024
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
Jon Loomer
OCTOBER 10, 2024
“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your ads.
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Amy Porterfield
OCTOBER 10, 2024
Listen on… Creating digital products that sell, generating major passive income, and building the online business of your dreams. From idea to creation to launch – learn everything you need to know to start selling digital products with Cody’s expert online training! What if you could turn a $7 template sale into a […] The post #722: The Beginner’s Blueprint to Passive Income with Digital Downloads with Cody Berman appeared first on Amy Porterfield | Online Marketing Expert
Social Media Today
OCTOBER 10, 2024
EU officials have ruled that X doesn’t have significant market power in the region.
The Realtime Report
OCTOBER 9, 2024
A Guide to Choosing the Best Virtual Card for Pinterest Ads Virtual cards have emerged as an optimal payment solution for advertising expenses, offering user-friendly interfaces and automation tools that save time on routine processes. As marketing professionals and media buyers, leveraging these tools can greatly enhance your campaign management efficiency.
Audiense
OCTOBER 8, 2024
Scandal sells. Reality TV producers know this well, as do many influencers. When the right scandal hits, views soar, and attention multiplies. But it’s not just TV and social media that benefit; brands can also find opportunities amidst the chaos—if they play their cards right.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
OCTOBER 6, 2024
The 2-step funnel is a popular Meta ads strategy, but it has several inherent problems. Let’s discuss… How it Works The 2-step funnel works like this… You run two campaigns: Campaign 1 is optimized for link clicks or landing page views Campaign 2 targets those people to sell your product It’s “two steps” because the entire purpose of the first is to drive traffic that can then be targeted in the second.
The Social Media Hat
OCTOBER 10, 2024
Episode 32 of the AI in Marketing: Unpacked podcast, with Sharon Gai The post AI as a Catalyst: Turning Digital Transformation Challenges into Opportunities appeared first on The Social Media Hat.
Social Media Today
OCTOBER 10, 2024
YouTube will move the ‘Save’ button to the main screen instead.
Amy Porterfield
OCTOBER 8, 2024
Listen on… Taking control of your mental health, finding the resources that are just right for you, and being the best entrepreneur you can be! My friend, this episode might be the most vulnerable and emotional I've ever shared – but it's also one of the most important. Today, I'm opening up about […] The post #721: How I’m Managing My Anxiety and Depression (& Why I’m Talking About It) appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Jon Loomer
OCTOBER 7, 2024
Some advertisers have the option of joining a test to use AI generation to expand videos. Here’s how to find it and what you need to know… Where to Find It Go to Advertising Settings. Click the box for Advantage+ Creative. Some people have a section for Test New AI Generation Features. It reads: If you’re currently using all Advantage+ creative enhancements, you can test new AI features and use innovative creative improvements before other advertisers.
The Social Media Hat
OCTOBER 8, 2024
AI is transforming industries across the board, and small to medium-sized businesses are perfectly positioned to reap the benefits. The post AI for Non-Tech SMBs: How Traditional Industries are Being Transformed appeared first on The Social Media Hat.
Social Media Today
OCTOBER 6, 2024
Meta’s Movie Gen will enable you to build upon your actual videos.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
Sprout Social
OCTOBER 11, 2024
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.
Jon Loomer
OCTOBER 9, 2024
Expand ad images with AI. Here’s how to join the test… Where to Find It Go to your Advertising Settings. Then click the box for Advantage+ Creative. If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will be dedicated to these tests. I’ve covered Text Extraction and Expand Video in the past.
The Social Media Hat
OCTOBER 6, 2024
A comprehensive guide to AI integration to bridge the gap. The post The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People appeared first on The Social Media Hat.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
OCTOBER 10, 2024
EU officials have ruled that X doesn’t have significant market power in the region.
Oktopost
OCTOBER 10, 2024
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.
Sprout Social
OCTOBER 7, 2024
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.
Jon Loomer
OCTOBER 8, 2024
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you used an Existing Customer Budget Cap with Advantage+ Shopping. You set it at 10%, and your back-end data says it’s closer to 25%. You also could have set it at 0%, and you’re seeing in third-party analytics that customers are slipping through.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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