Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? And if you dont keep up to date, youll fall behind fast. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

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Trends Social Media Case Study Marketing 130

Jon Loomer

MARCH 20, 2025

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote a blog post in 2012 (note a typo!) called “How New Facebook Ads Could Be Letting in Spam” with eerily similar themes. Back then, I spotted a problem that was associated with what was Facebooks new “optimized ads.” When optimizing for page likes, which is what we did then, I was getting a ton of low

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Patterns Issues Facebook Engagement 126

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Brands 107

Brands Hosting Retail Eventful 107

Social Media Today

MARCH 16, 2025

More AI innovation from Meta.

Comments 210

Comments Instagram 210

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

Engagement 71

Engagement Instagram HootSuite Patterns 71

Buffer Social

MARCH 17, 2025

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

Data 69

Data Video Analysis Film 69

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. Engagement, clicks, and conversions happen quicklysometimes instantly. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.

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Social Media Management B2B Social Media ROI 62

Social Media Today

MARCH 17, 2025

After months of speculation, the U.S. government says that TikTok will be sold to an American partner.

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Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

Trends 56

Trends Social Media Authentication Skills 56

Buffer Social

MARCH 19, 2025

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.

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LinkedIn Brands Proposal Authentication 62

Advertisement

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Social Media

Jon Loomer

MARCH 18, 2025

Should you use detailed targeting or lookalike audiences? Or should you go completely broad ? If youre optimizing for any type of conversion, dont overthink this. It shouldn’t be that complicated. Let’s discuss… Your Options If Advantage+ Audience is on, these targeting options are suggestions. Based on my tests , Meta may completely ignore them to get results.

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Energy Conversation Types Eventful 105

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. Every day, brands fight for attention in the inbox, on LinkedIn feeds, in search rankings, and across industry events. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62

B2B Marketing Sentiment Trends 62

Social Media Today

MARCH 17, 2025

X users will soon be able to generate AI videos in-stream.

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Project Video 190

Audiense

MARCH 18, 2025

Audiense is acquired by Buxton, ushering in a new era of consumer intelligence with enhanced analytics, deeper insights, and stronger customer connections.

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Analytics News 100

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Buffer Social

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

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How To Trends Examples Hashtag 59

WebInKnow

MARCH 20, 2025

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

Facebook 70

Facebook Review 70

Ignite Social Media

MARCH 19, 2025

We recently launched the Ignite Social Media TikTok Live Creator Network , and were excited to offer creators in the United States and Canada the chance to join. The network provides access to expert coaching and supportat no cost. Whether you’re a seasoned creator or just starting out, this network is designed to help you grow and succeed on one of the most dynamic platforms out there: TikTok.

FeedBurner 88

FeedBurner MySpace Trends Analytics 88

Social Media Today

MARCH 16, 2025

Users will be able to hide ads from chosen advertisers for one year at a time.

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Advertising Reddit 183

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

Influencer 58

Influencer Report Social Media Sports 58

Waxing UnLyrical

MARCH 19, 2025

My next adventure is almost here! I am THRILLED to be able to officially tell you that, effective June 1, I start as Managing Director for People’s Light , a remarkable professional nonprofit theatre in beautiful Malvern, Pa! While I didn’t know it when I started exploring my next adventure, People’s Light was exactly where I needed to land.

News 130

News Reputation Eventful Meeting 130

Jon Loomer

MARCH 16, 2025

If you run lead ads , either using Instant Forms or sending people to your website , you may be experiencing low-quality leads. Why? There’s one potential explanation. Do this… Breakdown by Age Click the Breakdown dropdown menu and select Age. This will generate separate rows for each age group. Where was most of your budget spent? In this example, 44 percent of my budget went to people over 65.

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Issues Groups Groups Examples 98

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

Strategy 80

Strategy Marketing Curation Newsletter 80

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

MARCH 19, 2025

AI generated art cannot be attributed to a human author.

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Oktopost

MARCH 16, 2025

Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?

B2B 62

B2B Strategy Content Marketing 62

For Real Social Workers

MARCH 18, 2025

Welcome to For Real Social Workers Online Magazine, where we explore practical strategies for women to cultivate and maintain inner peace in today’s demanding workplace. In a world where professional pressures seem to multiply daily, finding your center isn’t just a luxury. It is essential for both your wellbeing and your success. In today’s episode, we’ll dive into three powerful approaches that can transform your work experience.

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Comparison Meeting Strategy Tools 52

Social Media Today

MARCH 18, 2025

Oracle seems to be the US government's preferred partner, though the details remain incomplete.

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

MARCH 16, 2025

Some handy, data-backed pointers on the value of Shorts for brand promotion.

Brands 178

Brands YouTube Data 178

Social Media Today

MARCH 16, 2025

New data on the adoption of AI tools among B2B marketers.

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B2B LinkedIn Marketing Data 174

Social Media Today

MARCH 18, 2025

Meta's Llama model is now powering a range of AI projects.

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Report Project 172

Social Media Today

MARCH 17, 2025

A simplified overview for managing your TikTok account security settings.

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Overview 167

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking