Trending Articles

What I learned from using Linkedin video in 4 days.

Koka Sexton

I think I’ve found my video wings with Linkedin. Making promo videos for Instagram or Facebook was nice. A few. The post What I learned from using Linkedin video in 4 days. appeared first on Koka Sexton. Linkedin tips Social Media Tips Social Selling Strategies

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels.

URL 29

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Create Effective LinkedIn Ads for Business

Convince & Convert

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes.

The #GetSocialSmart Show Episode 029: How to Use Instagram Stories

Katie Lance

Are you using Instagram Stories? If you haven’t seen Instagram Stories it’s a great way to share the back story, to share what I call the story behind the story. Today I want to share with you a few tips for really making the most of this hot, new platform. First of all, be creative.

How the Evolution of Technology is Changing the Sales Process

Social Selling Masters

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes.

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Reasons Why Your Content Marketing Strategy Is Underperforming

Simply Measured

Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing. You Don’t Have a Content Marketing Strategy.

From Digital to Brick and Mortar: Why Some Brands Are Making the Move to Physical Retail

Meltwater

E-commerce is taking over the way we shop. If you need proof, just look at… Read More.

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers.

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

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A World Gone Social

Learn how companies must adapt to survive.

What Facebook Image Sizes Should I Care About?

agora pulse

There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. Badly sized images are blurry, stretched, and can cut out key messages that you need to convey.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

Audiense

You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign.

5 Ways to Maintain Brand Consistency As You Grow Your Business

Meltwater

If you’re like many leaders, the early stages of your business required a lot of… Read More.

Marketing What Makes You Unique

Peg Fitzpatrick

It’s 100% fair to say that social media changed my life and helped me reach dreams I didn’t even know I had. I’m from a small town in New Hampshire and build a social platform of 1.5 million followers without a big budget or team.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Indicators and Metrics That Matter in Your Social Selling Program

Social Selling Masters

There’s no stopping the growth of social selling that organizations are using to reach target markets. With new technologies and times come new questions.

How to Build Your eCommerce Brand with Social Media Marketing

Simply Measured

Social media influences shopping behavior throughout the buyer’s journey. The latest research states that one in three U.S. consumers are influenced by social media in their purchases. In this labyrinth of channels, platforms, and devices, how can a retailer know the best way to build an audience, reach that audience effectively, and measure success? We have put together a webinar to help.

CPC 7

Ryan Holiday Wants Brands To Be Perennial - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #575 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer. To me he is really becoming one of the best writers on the state of business and growth that there is. He seems to lead two lives. In one life, he's an astute marketer that has released bestselling books like Trust Me, I'm Lying and Growth Hacker Marketing.

5 Ways to Keep Your Social Media Team Motivated This Summer

Meltwater

Summer is upon us, which means your social media team has a barrage of big… Read More.

Team 10

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Make the Most of Snapchat’s New Website Links

Convince & Convert

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience.

3 Tips to Recreate Your Website and Drive Traffic to Your Corner of Success

Kikolani

You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance.

Using Webinars to Breed an Innovation Culture among Remote Workers

Socialmedia.biz

Post by Adi Englander. It is common knowledge that innovative employees are every good company’s dream, but at present, it’s only really larger organizations that are getting innovation right. Innovative people are unique because they think differently. Larger companies most often get this, and are prepared to pay for it. The good news is that any business – large or small – can empower their people to become innovative because it can be learned.

Six Links Worthy Of Your Attention #368

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social ROI: Challenges and Solutions

Simply Measured

Social media marketing can be a big driver for marketing growth, since it is one of the newest marketing channels. As this article by Taylor Pearson points out, In 1994, a display ad might get a 70% clickthrough rate. Display ad clickthrough rates are now in the neighborhood of 0.05%…So we starting sending more email. Marketers in the late 90’s regularly saw 99% of their emails get opened.

Mental Calculation: Make Your Kids Bright With Strong Base on Mathematics

Social Media Marketing

Mathematics is an important subject in schools and colleges. Some students are very good in calculations. They have either inherited it from their ancestors or had utilized their brain while solving arithmetic sums.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year?

SmarterQueue as a Meet Edgar Alternative – 12 Reasons to Switch

Socially Sorted

Every week I get asked about the best Meet Edgar alternative for evergreen social media scheduling. I like Meet Edgar, but it’s expensive for most small business owners. In this post I share my review of SmarterQueue and why I made the switch from Meet Edgar. // Read More. The post SmarterQueue as a Meet Edgar Alternative – 12 Reasons to Switch appeared first on Socially Sorted. Social Media Marketing Automation Social Media Examiner Tools Twitter

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.