Trending Articles

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment.

Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you!

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How to Create an Effective PR and Marketing Strategy for 2018

Meltwater

How do you plan to market your business in 2018? How can you guarantee an… Read More.

How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading.

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

Mark Your Calendars for the Nonprofit Talent & Culture Summit!

SocialFish

The Nonprofit Talent & Culture Summit, April 18-20, Washington, DC is an immersive event where nonprofit and association leaders discuss concepts and ideas for advancing their missions through their people.

The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring.

How To Build A Successful Facebook Ads Funnel

Devumi

Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from [ ] The post How To Build A Successful Facebook Ads Funnel appeared first on Search Engine People Blog.

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Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly.

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries?

Top five: Facebook continues towards world domination

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat.

The 10 CES Sessions that We’re Most Excited About

Pixlee

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K speakers. The show floor will be buzzing and there is a plethora of conference sessions that sound engaging, insightful, and cutting-edge.

Infographic: 2018’s 10 Most Anticipated Action Films

Meltwater

The start of the new year brings anticipation of the coming year’s blockbusters, especially after… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

New Year… New data-driven resolutions

Audiense

With another year of innovation ahead of us Fred Wilson was right to have a few predictions but also some interesting questions. He may not have any exact marketing trends to highlight but we can assure you there will definitely be a lot going on this year.

Top Social Media Changes in 2017

Ignite Social Media

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike!

Gene therapy restores normal blood glucose levels in mice with type 1 diabetes

Sherrilynne Starkie

A study demonstrates that a gene therapy approach can lead to the long-term survival of functional beta cells as well as normal blood glucose levels for an extended period of time in mice with type 1 diabetes. The researchers used an adeno-associated viral (AAV) vector to deliver to the mouse pancreas two proteins, Pdx1 and MafA, which reprogrammed plentiful alpha cells into functional, insulin-producing beta cells

4 Reasons Why You Should Start a Blog in 2018

ProBlogger

At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?” ” My friend isn’t the only one asking these kinds of questions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Best Data Viz Tools of 2017

Meltwater

People process images much quicker than words. And in a world of ever-growing data sets… Read More.

Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

Buffer Social

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost?

OUR TOP BLOG POSTS: The best of 2017!

Audiense

With 2017 coming to an end it was only natural to take a look at the journey we have shared with you all and end this year with the ULTIMATE ROUNDUP !

How To Plan Your Blog Around Holidays and Seasonal Events

The Social Media Hat

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in

A World Gone Social

Learn how companies must adapt to survive.

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

The State of Live Video (And Where You Should Head)

Meltwater

It’s no secret that live video is what audiences are craving. In a recent study… Read More.

226: From Passion Project to Over $100,000 in Advertising Revenue – a Dating Ideas Blogger Shares Her Story

ProBlogger

Over $100,000 in Ad Revenue – a Dating Ideas Blogger Tells Her Story. It’s the beginning of January, and I want to wish you all a Happy New Year. You may want to kick off the new year with our Start a Blog Course. Today we’re resuming our series of blogger stories where I hand the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. Kristen Manieri from Orlando, Florida started a blog with no real plan to make money.

The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.