Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube.


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3 Common UGC Challenges And How To Conquer Them


From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels.

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What’s New at Pixlee: 6 Features that Redefine UGC


Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Instagram Stories and YouTube Video. Scaling curation of this content can be tough, and even impossible for brands to do manually.

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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. Encourage UGC.

12 Brands on Pinterest with Awesome Marketing Strategies


Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

How Brands Can Attract College Shoppers


Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. By interacting with your audience regularly, you can build brand engagement and encourage more social proof.

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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 


Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms. Make the package a branding experience.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd


Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. Brand Marketing

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers


Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . As far as the shopping experience goes, TechCrunch aptly describes it as “similar to watching YouTube tutorials, but distilled down to the best bits.”

Would Consumers Care if Your Brand Disappeared Tomorrow?


A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? The Most Meaningful Brands of 2019. What can brands do to be meaningful?

How to Support Social Causes as a Brand on Instagram


More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

The Brand’s Guide to Getting Verified on Social Media in 2021


The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. YouTube.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

5 User-Generated Content Campaigns from 2020 to Learn From


Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. This is where user-generated content (UGC) campaigns come in. extended its UGC run in 2020 with its “Stay Grounded” campaign.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. Guest post by Anne Griffin.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

Social Media Platforms that Yield the Best User-Generated Content


The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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The Definitive Guide to Running a Social Media Contest in 2021


Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Improved brand awareness.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Understandably, mouth-watering food photography doesn’t make sense for every brand, but you’d be surprised at how applicable a meal can be if you’re willing to think outside the box. To make the most of these videos, think of what special services your brand can offer consumers.

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5 types of social media content that can accelerate business success

Sprout Social

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks.

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Taking Social Media Content to the Next Level

Ignite Social Media

Not only should your content be on point with brand, but it should promote unity with variety. There are many ways of introducing new kinds of content that’ll stay on brand and invite the target audience to engage with the content. There is so much you can do to help your client’s brand stand out with the competition while staying on brand. UGC is there for a reason. What is UGC exactly?

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Why Social Commerce Will Rule 2020


Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Morphe’s UGC features reviews built in to match the product. However, did you know that YouTube is the second most visited site?

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The 50 User Generated Content Stats You Need to Know


The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty. 77% of influencers claim that they are more likely to buy from their sponsors, becoming brand evangelists that way.

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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. YouTube. YouTube. YouTube.

How to Create a Social Media Strategy for Small Businesses


For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Smart social media strategies for small businesses can increase brand awareness, build your audience, and increase revenue. s brand values.

9 Tips for Using Social Media Effectively For Your Business

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. To get you started on the right path, Sprout Social compiled a roundup of demographic data for platforms like Facebook, Twitter, YouTube, and SnapChat.

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SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. In 2018, they built first-of-kind video production solutions for YouTube’s customers. Brands were overwhelmed.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Even IKEA has a “How to Build” YouTube channel !

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10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live streaming gives you the opportunity to present an intimate, personalized, and behind-the-scenes look at your brand. Marketers Will Invest Heavily in YouTube Influencers.

Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. Matisse Thybulle – part time NBA player, full time YouTuber. link] via @YouTube.

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How to Get More Followers on TikTok


So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video. But brands are getting in on the action too!

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How to Measure the ROI of User-Generated Content


User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Whether these are shared through Instagram posts, Yelp reviews, Youtube videos, or in other ways, user-generated content has become increasingly prevalent and important for brands to maintain in order to influence customers’ purchasing decisions. . Why should brands prioritize earned content?

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9 Brands Doing Unique Things on Social and What We Can Learn from Them


It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Reformation uses UGC to sell clothes. Just look at its Twitter bio: “i am a brand.

Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing


Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

Instagram Stories usage has skyrocketed past Snapchat’s, and the feature has become so popular that it’s been adopted by Facebook and even YouTube ( though it is currently in beta). The best Instagram features for your brand will really come down to your brand voice and tone.

15 Instagram Reels Ideas to Post Today


Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. So how did brands in our study rank themselves along the continuum?

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