Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way.

UGC 40

UGC Content Authentication Curation 40

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Educational content.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

JULY 24, 2019

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112

Examples Campaign Facebook UGC 112