Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

Why the Future of Social Community is Omni-Social

Convince & Convert

The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Convert partner). Click for the replay of the Omni-Social Webinar. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

5 types of social media content that can accelerate business success

Sprout Social

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks.

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Email Marketing: How to Convert Without Discounts


They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. 52% would pay extra for a more efficient customer experience and 32% are willing to walk away from a brand they “love” after a single bad experience. Make the most of user-generated content (UGC).

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How to create a must-see social content strategy with trendspotting

Sprout Social

Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand.

Social Spotlight: Drift wins by keeping things personal

Sprout Social

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey.

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9 effective customer retention strategies that work in 2021

Sprout Social

Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. And of course, promoting these materials and how-tos is central to the brand’s social media strategy.

The Ultimate Guide to Planning a Virtual Conference


a virtual conference that will help you engage with your audience, increase brand awareness, and convert attendees into customers: How to Plan a Virtual Conference for Your Business. It’s okay to deviate from your usual branding, as long as you keep certain elements.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time. Webinar. UGC contest. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

25 Social Media Content Ideas to Level Up Your Strategy


Whether it’s your personal Instagram or a brand or business, here are 25 ideas you can incorporate in your social strategy. Social Media Content Idea #1: User-Generated Content (UGC). Recent findings show that 90% of consumers trust UGC to help influence their purchasing decisions.

The Biggest Takeaways From Social Media Marketing World: Tips from Experts

agora pulse

One of my favorite sessions was Natasha Takahashi presentation on how to integrate Messenger and bots into webinars. While still others like Goldie Chan used the event to surface and foster brand deals and work.

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#SproutChat Recap: How to Incorporate Speaking Engagements Into Your Career

Sprout Social

Building a personal brand online takes time, effort and a lot of consistency. This week at #SproutChat , Sprout All Star and tenured social media marketing speaker Neal Schaffer shared advice on how he’s grown his personal brand by taking on various speaking engagements. A1: engage in your niche where they visit; i.e. forums, blog, social media, skype, webinars, offer help, content market, etc. Goal: awareness of your brand whether it's personal or business.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Networking, selling, brand cohesion are all ingredients in the daily chores.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

The Ultimate List of Social Media Definitions You Need to Know


The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. For brands, the company logo is usually the best avatar choice.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Set your strategy up for success right out the gate by choosing the best social networks for your brand. 37% of Twitter users will buy from a brand they follow.