Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers.

Trending Sources

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? over 36% of all brand links contain tweets.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter.

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Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Is your brand using Instagram?

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

New Twitter Rules Good for Brand Storytelling

Proactive Report

Twitter rules have always restricted content to 140-characters. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. But there are some changes you can put to good use in brand storytelling. New Twitter Rules.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Readers: What are your thoughts on the new Twitter DM features for businesses?

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. Brands Fail to Respond.

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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Branding.

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Facebook, Twitter, Pinterest, and Instagram Demographics

Pamorama

But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Branding Demographics Facebook Instagram Marketing Pinterest Social Media Social Networking Twitter67% of online adults use social networking sites.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.

What Twitter Trolls Can Teach You About Your Brand

Simply Measured

They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. Trolls are the worst.

How to Build a Brand on Twitter in 11 Easy Steps

agora pulse

Can you build a brand on Twitter 140 characters at a time? I’ve built my brand even though I live in a small historical town that not many people have heard of. Branding. My brand on Twitter has helped open doors for me. Join Twitter chats.

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. Good for any brand or business with a blog, List.ly Follow her on Twitter at @pamdyer.

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The 4 Most Effective Twitter Calls to Action

Pamorama

This is one of the most common questions that brands ask. Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. So what can you do to jumpstart a Twitter initiative using 140 characters or less?

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. I know it’s Disney and they might not have to care about Twitter, but that’s not the point. It’s 2011 and brands are going all in when it comes to social. Hey Brands, don’t hoard social, own it.

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? What’s Trending @Twitter?

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Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Here’s a list of Twitter chats to browse.

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

They trust their friends and family the most when looking for brand recommendations. Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score , which illustrates how likely someone is to recommend a specific brand or company.

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Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Now, brands can: Connect with people based on their expressed sentiment. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Pamorama

Branding Facebook Google Plus Infographics Marketing Pinterest Social Media Social Media Marketing Twitter engagement Google Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

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The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. 1…writing about brands the blogger believes in.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Leverage Twitter analytics for optimized results.

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 4) Create Your Own Branded Hashtag.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s