How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
Travel 
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Travel Brands that Are Doing Social Right
Ignite Social Media
JULY 19, 2019
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks.
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How the Travel Industry is Recovering in 2021 with Influencers
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.
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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX
Ignite Social Media
JULY 2, 2019
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.
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How Travel Brands Can Drive More Bookings for Spring Break 2019
Pixlee
MARCH 7, 2019
Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Who better to represent your brand than local fans, previous customers, or happy fans?
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.
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Design Agency vs User-Generated Content: Which is Better for Your Brand?
Pixlee
JULY 28, 2021
And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.
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How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
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How to Promote Non-Visual Brands on Instagram
Pixlee
MAY 28, 2021
Travel, fashion, cosmetics, fitness: what do these industries have in common? Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel.
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Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique. The brand also posts influencer content and shares UGC on TikTok.
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How to Incorporate UGC Into Your Inbound Marketing Strategy
Pixlee
JULY 9, 2019
This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.
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Top 10 Brands Killing It on Instagram
Social Media Strategies Summit
JANUARY 3, 2019
In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2
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The Brand Marketer’s Guide to PodcastingÂ
Pixlee
AUGUST 2, 2021
How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool. Feature Real Customers.
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Why Hotel Brands Need to Curate Experiences to Drive Business
Pixlee
OCTOBER 10, 2018
Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.
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How (and Why) You Should Attract Pet Owners to Your Brand
Pixlee
APRIL 8, 2019
Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers. The secret is in the content. Kimpton Hotels.
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How Online Travel Agencies can be More Like Amazon
Pixlee
OCTOBER 30, 2019
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. Simplifying the Checkout to Increase Conversion.
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3 Ways Seasonal Brands Stay Active in the Off-Season
Ignite Social Media
JULY 18, 2017
For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness. Offer Deals and Promotions.
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How to Run a Quality Social Media Sweepstakes
Ignite Social Media
SEPTEMBER 23, 2021
With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? If your brand sells a physical product, include that as the prize or part of it.
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How Brands Can Attract College Shoppers
Pixlee
SEPTEMBER 16, 2019
Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection.
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#SproutChat Recap: Creating Content for the Travel Industry
Sprout Social
JANUARY 20, 2017
This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.
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15 Innovative Brands Using Technology to Power Their Content
Pixlee
JULY 3, 2019
Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.
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How to Legally Repost User-Generated Content on Instagram
Later
OCTOBER 1, 2019
If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .
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7 Surefire TikTok Marketing Strategies That Get ResultsÂ
Ignite Social Media
AUGUST 2, 2022
Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.
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A First-Class Guide to Social Media for Travel
Sprout Social
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.
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5 Ways To Increase Ecommerce Sales with Facebook in 2022
Pixlee
DECEMBER 27, 2021
If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. Use Facebook Retargeting to Pull Customers Back to Your Brand.
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Why Localization Is a Key to Build a Global Ecommerce Brand
Pixlee
FEBRUARY 26, 2019
When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Combat Localized SEO.
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45 Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month
Pixlee
JUNE 13, 2019
As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Kimpton’s message is one of a feeling of respite when traveling and in the “home”.
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11 Best Practices For More Instagram Followers
Keyhole.co
MARCH 7, 2023
Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.
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How to Find Instagram Influencers for Your Next Campaign
Later
JUNE 28, 2021
As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Invest in these people.
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Making the Most out of Your Instagram Stories
Ignite Social Media
MARCH 19, 2019
If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. If your brand has 10,000+ followers, you can use the linking feature in your Stories. Is your brand always coming up with something new? Lead Them Somewhere.
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TikTok Marketing for Video-Obsessed Marketers
Pixlee
AUGUST 10, 2020
User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads.
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How Ski Resorts are Winning with Community-Driven Marketing this Year
Pixlee
MARCH 5, 2019
That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day.
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Content Strategy: When Less is More
Pixlee
MAY 15, 2019
Use user-generated content to highlight your unique community’s experience with your products to stand out from similar brands. This helps establish trust with your brand and offers additional original validation. Isle features UGC of their customers in blog posts to add additional proof of their product.
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5 Ways to Collect Customer Feedback on Instagram
Later
JULY 15, 2020
Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. Do you collect customer feedback on Instagram?
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Energize Your Fans and Followers with a Sweepstakes
Ignite Social Media
JUNE 13, 2017
Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Instagram UGC. Tweet to Win.
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118 Social Media Platforms that Yield the Best User-Generated Content
Pixlee
APRIL 4, 2019
Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers.
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69 Improve Your Digital Marketing Tactics With User-Generated Content
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate.
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The 5 Things Social Media Marketers Need to Know about Mental Health
Pixlee
FEBRUARY 8, 2021
That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. Giveaways and social media contests are also great ways to promote your brand while maintaining a positive attitude online.
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97 How to Curate a Stunning Instagram Feed with User Generated Content
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)
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68 Ultimate Guide to User-Generated Content
Later
SEPTEMBER 12, 2019
User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.
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How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. View this post on Instagram A post shared by Instagram’s @Creators (@creators) 8.
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.
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