Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. One thing in common with our top travel brands listed here?

How Instagram Has Taken Over Tourism Marketing

Pixlee

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation. In fact, Instagram users would much rather hear the opinion of another consumer than a branded marketing message from a large corporation.

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The Social Hub Guide for Brands

Pixlee

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. The impact of user-generated content (UGC) has been proven over and over.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter.

How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. Over 2020, the travel industry lost approximately 1.3

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. And even with the help of a social listening solution, many tools quickly reach their limits when users don’t mention the brand in text.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully? 64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. When your brand has a turn in the spotlight, don’t waste it! They’re true to the brand.

[Infographic] How Social Media Has Affected Consumers’ Travel Decisions

Pixlee

To ensure a consistent stream of such content, hotel marketing teams may find it useful to use UGC and influencer marketing platforms such as Pixlee. More and more hotels are choosing to collaborate with travel influencers in order to boost their brand awareness and increase bookings.

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand. January 25, 2017: Motivating Co-workers to Submit UGC. Behind the scenes content is becoming an increasingly larger component of many brand social strategies. Cheers to 2017!

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. SproutSocial A1: Definitely visual UGC! Live, in-the-moment visual content will continue to grow in popularity, among both consumers and brands.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. Why reposting can be important for brands. Instagram is used by nearly half of all brands and generates engagement rates that are 10 times higher than Facebook. . Instagram has become an incredibly important network for brands. of brands are on Instagram.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. Are you looking to: Increase brand awareness? Establish your brand as an industry leader? For most brands, your Instagram profile photo should be your logo. Regrams and UGC: User-generated content is by nature authentic and compelling.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Networking, selling, brand cohesion are all ingredients in the daily chores. I work with locally owned rural tourism businesses, and blog to that industry at ruraltourismmarketing.com.

How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 by Roxanne Darling on December 13, 2008 Can Ford be the Social Media Turnaround Story of 2009?