How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

At Pixlee, we employ advanced real-world applications of AI and machine learning, with the goal of providing the highest-performing visual shopping and ecommerce tools for brands. With the ubiquity of smartphones, brands have vast quantities of user-generated visual content at their disposal. To effectively leverage all this unstructured data, there must be systems in place to organize and filter these images. Brand Marketing

How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The app uses an advanced AI system to transform 2D images into 3D, with the opportunity to do more than the Facebook 3D feature. Brand Marketing

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

Instagram Customer Service: A Guide for Brands in 2022

Pixlee

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. So how should you approach Instagram customer service as a brand? Here are some tips to uplevel your brand’s Instagram customer service presence. .

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication.

3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Use a UGC Platform. Let’s talk about the benefits of a UGC platform. UGC isn’t made for just one channel.

Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Brand-building typically used to focus on how a brand’s message could be communicated to consumers. Brand Marketing

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A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions.

Introducing: The Infinity Star Rating

Pixlee

When you really love a product or brand, do you ever wish you could give it more than five stars? Ultimately, our mission to help brands market with their happiest customers shouldn’t stop at a five-star review. That’s why we believe the five-star rating system needs a makeover.

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform.

A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Instagram has emerged as a marketing powerhouse for brands over the past few years. This means that Instagram is an excellent way to promote your brand and your website to Gen-Z and Millennial audiences. . This is especially effective when you use shoppable UGC.

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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Gain Your Customers’ Trust With Permissioned Content

Pixlee

With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. Permissioning content works twofold: consumers are very likely to say yes if asked, and it helps build brand affinity with consumers. In fact, Pixlee has found that 85% of people are willing to grant permission for brands to use their content. Brands are becoming aware that customers are a brand’s best marketers.

How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.

How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Pixlee

For brands to create human connections that meet the customer service requirements of today’s consumers, brands should look at incorporating user-generated content with their chatbots. Chatbots are critical to providing superior service to visitors right from your homepage.

How an Accurate Ecommerce Product Catalog Promotes Social Commerce

Pixlee

Converting more buyers from top social acquisition channels challenges every high-growth ecommerce brand. Unlocking the rich power of social commerce requires a community presence for your brand, but that is only the tip of the iceberg.

How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! For example, have you looked at how your Instagram fans are even tagging your brand?

Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

Buffer Marketing

Publish at the best times for your audience : Using a third-party scheduling system means your content is going out at your profiles’ optimized times – whether that's 5 am or 5 pm.

3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. No brand wants to be robotic and act like a typical “brand,” yet so many brands still do.

Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Moreover, if not handled by someone who cares about your brand and knows what they are doing, bad marketing on social media can actually hurt the sales numbers you are already producing. Chances are, you also follow a number of brands on your preferred social media channels.

How to Create a TikTok Ad Campaign

Pixlee

Brands Edikted and EF Ultimate Break both take advantage of biddable ads to provide in-feed content to target audiences’ For You pages with diverse calls-to-action: “shop now” and “book now.”. Brand Takeover Ads. Thus, brand takeover ads are more expensive than biddable ads.

7 Ecommerce Updates You Probably Missed in 2020

Pixlee

These ten stats are a must-read for any marketer looking to grow their brand’s online footprint. Right now, brands are struggling to create scalable and diverse content that represents all their customers.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? How to Leverage UGC Effectively.

Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. With the rise of YouTube, TikTok , and Instagram , ways to trick the system have emerged on the side.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis.

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. On your Instagram profile, it’s common practice to list your brand’s hashtags in the bio to increase their usage. A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? Your brand’s hashtags.

What is a Social Storefront—and why do you need one?

Pixlee

Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. The popularity of social media means there is a huge base of potential customers waiting to be tapped, and social storefronts provide a way for brands to turn casual followers into customers and drive conversions. The interactive nature of social media offers opportunities for brands that traditional product advertising does not.

4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. All Pinterest ad formats were migrated to the one-tap system in 2019. Cleverly ranking for keywords like vegan, dairy-free, and hot chocolate, the brand also manages to be witty.

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

User generated content (UGC) is the most persuasive type of content our businesses can obtain, largely thanks to the fact that it’s seen as the most authentic and trustworthy. Social proof works on the same concept; users trust another brand more if they have plenty of engagement from the users who came before them. This gives you higher priority in the ads bidding system and can lower the cost of your ads.

15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

3 Ways to Add Social Proof to your Magento Storefront

Pixlee

Magento’s open-source platform provides online sellers a flexible shopping cart system and full control over the design of their online shops. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online.

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Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

Facebook’s 10-year challenge seemed innocent enough at first glance, but if you looked beyond people warmly reflecting on the past, it became clear that AI systems were likely becoming better at figuring out how people age. Whether it’s for surveillance systems or self-driving cars, few AI tasks have received as much investment as image recognition.

7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. A thorough edit by someone who knows and understands your brand is an important final step to making the most of AI-powered content.

How to Improve Your Instagram Reach

agora pulse

If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. Using a mix of trending hashtags, general hashtags that appeal to a large audience , and industry-specific hashtags in addition to your brand’s unique hashtags will give you the best results. UGC is one of the best types of content for driving more engagement. A lot of brands focus only on selling on Instagram.

Social Spotlight: Drift wins by keeping things personal

Sprout Social

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey.