How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

At Pixlee, we employ advanced real-world applications of AI and machine learning, with the goal of providing the highest-performing visual shopping and ecommerce tools for brands. With the ubiquity of smartphones, brands have vast quantities of user-generated visual content at their disposal. To effectively leverage all this unstructured data, there must be systems in place to organize and filter these images. Brand Marketing

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How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The app uses an advanced AI system to transform 2D images into 3D, with the opportunity to do more than the Facebook 3D feature. Brand Marketing

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication.

Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . Honesty, transparency, trust, and genuine care and commitment to each individual customer still remain at the forefront for value-driven brands.

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Gain Your Customers’ Trust With Permissioned Content

Pixlee

With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. Permissioning content works twofold: consumers are very likely to say yes if asked, and it helps build brand affinity with consumers. In fact, Pixlee has found that 85% of people are willing to grant permission for brands to use their content. Brands are becoming aware that customers are a brand’s best marketers.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Pixlee

For brands to create human connections that meet the customer service requirements of today’s consumers, brands should look at incorporating user-generated content with their chatbots. Chatbots are critical to providing superior service to visitors right from your homepage.

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How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. No brand wants to be robotic and act like a typical “brand,” yet so many brands still do.

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! For example, have you looked at how your Instagram fans are even tagging your brand?

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? How to Leverage UGC Effectively.

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Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Moreover, if not handled by someone who cares about your brand and knows what they are doing, bad marketing on social media can actually hurt the sales numbers you are already producing. Chances are, you also follow a number of brands on your preferred social media channels.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis.

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What is a Social Storefront—and why do you need one?

Pixlee

Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. The popularity of social media means there is a huge base of potential customers waiting to be tapped, and social storefronts provide a way for brands to turn casual followers into customers and drive conversions. The interactive nature of social media offers opportunities for brands that traditional product advertising does not.

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7 Ecommerce Updates You Probably Missed in 2020

Pixlee

These ten stats are a must-read for any marketer looking to grow their brand’s online footprint. Right now, brands are struggling to create scalable and diverse content that represents all their customers.

Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. With the rise of YouTube, TikTok , and Instagram , ways to trick the system have emerged on the side.

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. On your Instagram profile, it’s common practice to list your brand’s hashtags in the bio to increase their usage. A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? Your brand’s hashtags.

15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. All Pinterest ad formats were migrated to the one-tap system in 2019. Cleverly ranking for keywords like vegan, dairy-free, and hot chocolate, the brand also manages to be witty.

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Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

User generated content (UGC) is the most persuasive type of content our businesses can obtain, largely thanks to the fact that it’s seen as the most authentic and trustworthy. Social proof works on the same concept; users trust another brand more if they have plenty of engagement from the users who came before them. This gives you higher priority in the ads bidding system and can lower the cost of your ads.

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How Online Travel Agencies can be More Like Amazon

Pixlee

Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. Using modern payment solutions that millennials are familiar with rather than antiquated systems will help solidify trust with the millennial audience. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Innovative Discount Systems.

3 Ways to Add Social Proof to your Magento Storefront

Pixlee

Magento’s open-source platform provides online sellers a flexible shopping cart system and full control over the design of their online shops. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online.

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

Facebook’s 10-year challenge seemed innocent enough at first glance, but if you looked beyond people warmly reflecting on the past, it became clear that AI systems were likely becoming better at figuring out how people age. Whether it’s for surveillance systems or self-driving cars, few AI tasks have received as much investment as image recognition.

6 Tips for Organizing Instagram Content with Later

Later

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. “I have over 1,000 images in my Later account and my labeling system keeps me sane and organized while helping me plan out of my grid quickly and painlessly,” she says. . Did you know that 62% of consumers have become more interested in a brand or product after seeing it on stories?

How to Improve Your Instagram Reach

agora pulse

If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. Using a mix of trending hashtags, general hashtags that appeal to a large audience , and industry-specific hashtags in addition to your brand’s unique hashtags will give you the best results. UGC is one of the best types of content for driving more engagement. A lot of brands focus only on selling on Instagram.

Social Spotlight: Drift wins by keeping things personal

Sprout Social

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey.

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eCommerce Best Practices to Boost Your Online Sales

Pixlee

Each page should clearly present the brand’s value proposition and make it easy for consumers to find a product and check out. Integrate user-generated content (UGC) : Real customer photos and videos will shout as words speak. Make use of user-generated content and ensure you attractively design your brand. Consumers trust UGC above branded content and are more likely to make a purchase based on word of mouth marketing.

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47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Running a giveaway on Instagram is a great way to boost brand awareness, get more followers, and promote your products – plus, they’re really easy to set up (and even easier to participate in). To enter simply: Like this post Follow @soapandglory & @foreo_uk Tag a friend (you must both be following both brands) For an extra entry share this post to your story! One-month supply of @hilma_co Immune Support to keep your system strong?????????

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Recognize your brand’s role.

Instagram Algorithm- What You Need to Know in 2021

Pixlee

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. How to work around this: Create problem-solving content with visually appealing images or videos that reflect your brand’s unique voice while speaking directly to the audience.

5 social listening services you can offer your clients

Sprout Social

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. We just look for individuals trending around certain topics that align with our clients’ brands. One social listening example for brand intelligence.

74% of World Cup Viewers Use Social Media During the Games

Convince & Convert

Social gives brands the power to engage and influence consumers second by second. In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks. One way to engage in social influence is to find your brand’s advocates and leverage them.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. Logically speaking, if you give your users an activity or opportunity to contribute, they appreciate both the entertainment and the fact that your brand sees value in their opinions and everyday needs. That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns.

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9 effective customer retention strategies that work in 2021

Sprout Social

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. For example, brands should make a conscious effort to share shout-outs and compliments from their customers.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand. We’re talking hundreds of pieces of unique content featuring your brand THAT YOU CAN USE ON YOU CHANNELS. Finally, there’s User-Generated Content (UGC).

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started. Instagram is all about inspiration, discovery, branding, and what AdWeek calls the “continuation of customer journeys” Hailley : Exactly.

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