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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

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Sysomos

Convince & Convert

A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies. yz (Hidden) Content Pros Sponsors'

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. It helps build advocate and brand relationships. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Daily monitoring is a foundational activity.

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How a social media consultant can help your business

Sherrilynne Starkie

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Usually, the issue is a lack of strategy. and more.

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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. But being “nice” isn’t just about please and thank you. Lighting up” your PR stunt.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Building a community of disinterested, unrelated followers is ultimately useless.