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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Breaking News.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin. Share it on StumbleUpon.

Brands 243
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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). Share it on StumbleUpon. See the entire list at Aaron’s original post.

Brands 210
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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Share it on StumbleUpon. And I couldn’t help but agree. Share this on del.icio.us.

Brands 213
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Share it on StumbleUpon. Hear me out …. Tweet This!

iPhone 218
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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Share it on StumbleUpon.

Brands 227