A Marketer’s Guide to User-Generated Content Rights and Ownership
Convince & Convert
FEBRUARY 18, 2016
Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Brands now must accept the onus to obtain the proper consent from users. Image via BigStockPhoto.com.