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Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective. Social Media Marketing

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

At Pixlee, we employ advanced real-world applications of AI and machine learning, with the goal of providing the highest-performing visual shopping and ecommerce tools for brands. With the ubiquity of smartphones, brands have vast quantities of user-generated visual content at their disposal. To effectively leverage all this unstructured data, there must be systems in place to organize and filter these images. Brand Marketing

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How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The app uses an advanced AI system to transform 2D images into 3D, with the opportunity to do more than the Facebook 3D feature. Brand Marketing

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. 6: 90% Of Instagram Users Follow Active Shopping Brands.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Holistic media and commerce. Customer feedback system and process sophistication.

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Social media is an important part of growing your business in today’s world, so all small, local business owners should be just as concerned with their social presence as e-commerce businesses. Why Should I Focus on Social with In-Store Customers?

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. And social media is a great way to share that mission with your community.

Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . Honesty, transparency, trust, and genuine care and commitment to each individual customer still remain at the forefront for value-driven brands.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Now, it’s important to understand why social media content is so valuable.

Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. Running a giveaway on Instagram is a great way to boost brand awareness, get more followers, and promote your products – plus, they’re really easy to set up (and even easier to participate in). One-month supply of @hilma_co Immune Support to keep your system strong?????????

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model.

A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Instagram has emerged as a marketing powerhouse for brands over the past few years. This means that Instagram is an excellent way to promote your brand and your website to Gen-Z and Millennial audiences. . This is especially effective when you use shoppable UGC.

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A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication.

74% of World Cup Viewers Use Social Media During the Games

Convince & Convert

It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games. Social gives brands the power to engage and influence consumers second by second. In fact, the World Cup is already prepared to be the most social sporting event ever. With all the content brands are pushing out, it’s a smart move for brands to get involved in creative ways. Social Media Research

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Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Brand-building typically used to focus on how a brand’s message could be communicated to consumers. Brand Marketing

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

Thanks to the widespread nature of social media, there’s more interaction on all of our content than ever before. This includes our social ads. What we’re looking for here is social proof. Social proof is public social engagement that other users can see. Why Your Facebook Ads Need Social Proof. While we may not always like to admit it, there’s something of a hive mind mentality on social media thanks to the surge of FOMO (fear of missing out).

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Gain Your Customers’ Trust With Permissioned Content

Pixlee

With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. Permissioning content works twofold: consumers are very likely to say yes if asked, and it helps build brand affinity with consumers. In fact, Pixlee has found that 85% of people are willing to grant permission for brands to use their content. Brand Marketing

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9 effective customer retention strategies that work in 2021

Sprout Social

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social.

Social Spotlight: Drift wins by keeping things personal

Sprout Social

We’ve written a lot of Social Spotlights over the past year. That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Brand advocate.

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How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. How to Sell With Instagram Shoppable Posts: Shopping on Instagram – Social Media Examiner Blog. About The Science of Social Media podcast.

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 by Roxanne Darling on December 13, 2008 Can Ford be the Social Media Turnaround Story of 2009?

How to Improve Your Instagram Reach

agora pulse

If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. Using a mix of trending hashtags, general hashtags that appeal to a large audience , and industry-specific hashtags in addition to your brand’s unique hashtags will give you the best results. UGC is one of the best types of content for driving more engagement. A lot of brands focus only on selling on Instagram.

Instagram Algorithm- What You Need to Know in 2021

Pixlee

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. How to work around this: Create problem-solving content with visually appealing images or videos that reflect your brand’s unique voice while speaking directly to the audience.

6 Tips for Organizing Instagram Content with Later

Later

Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. you can use Later’s Media Library to keep all your content stored, labeled, and accessible from a single place — even when you’re on the go. Think of it as a home for all of your great social content! That part about scheduling to multiple social accounts at once is important.

130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang.

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How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. No brand wants to be robotic and act like a typical “brand,” yet so many brands still do.

What is a Social Storefront—and why do you need one?

Pixlee

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. Social content on sites like Instagram, Pinterest, Facebook, etc. The Future of Shoppable Social Media.

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. NASA’s content is already visually compelling; after all, it doesn’t get more beautiful than the solar system. Social Media Marketing

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Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. With the rise of YouTube, TikTok , and Instagram , ways to trick the system have emerged on the side.

Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! The article has examples of how social media worked too.

User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Why should your brand utilize user generated content marketing ?

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