All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC?

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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How Big Brands Get Permission to Use UGC

Convince & Convert

As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. Beginning as PetFoodDirect.com in 1997, it was the first pet e-commerce site. Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Tweetable Moments We do so much talking.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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Product ratings and UGC both work, but can they work together?

Pixlee

Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. You’re not going to get someone to buy that many times unless they feel connected to a brand ”.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. These three strategies will help your brand attract diverse advocates and expand your audience. The prize will depend on your industry, and there’s a great option for every brand.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Brand Marketing

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Pixlee

For brands to create human connections that meet the customer service requirements of today’s consumers, brands should look at incorporating user-generated content with their chatbots. When it comes to incorporating some UGC marketing strategies within our chatbot functionality, this advanced AI coding will be needed to get to the goals that we want to reach. . Combining user-generated content with chatbots is a natural progression for community-driven brands.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! In this blog post, we’re showcasing 12 of the best brands on Pinterest and sharing how they use the platform to grow their business. How 12 Top Brands are Using Pinterest to Grow.

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How to Make Your Ecommerce Site More ADA Compliant

Pixlee

In a recent case, a court ruled that the Domino’s pizza website should be made accessible to people with disabilities after a blind man was unable to use the site. But for brands, updating their websites to become accessible after this ruling and recent changes to the Americans with Disabilities Act (ADA) can be a challenge. . For brands, adding alt text for every product image, campaign hero and variant can be time-consuming and easy to overlook.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

The Social Hub Guide for Brands

Pixlee

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. Many social hubs also offer brands an easier way to track how their content is performing across multiple channels in one place.

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. Community is core to many fitness brands’ missions.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? The Most Meaningful Brands of 2019. What can brands do to be meaningful?

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. A possible explanation is that strong (and prestigious) brands are often followed for self-presentation reasons, rather than for real interest in the brand.”. Avoid earning followers for brand vanity purposes. So, more fans or more UGC?

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. Plus, it’s a scalable way to source new and interesting creative that constantly engages customers with your brand. Wish, a mobile shopping site launched a #WishFamStories.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. Logically speaking, if you give your users an activity or opportunity to contribute, they appreciate both the entertainment and the fact that your brand sees value in their opinions and everyday needs. That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Sites such as EW use Spot.IM’s

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How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

By now, you’ve probably heard of the emerging social media site, TikTok. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Translation and localization are critical when building a global eCommerce brand. Understanding cultural nuances helps exponentially in expanding your brand.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter. 17% increase in site traffic Y-o-Y. The post Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX appeared first on Ignite Social Media Agency.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand. According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. .

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Multiple offers can decrease conversions by 266% , so decluttering your site can have a noticeable impact. Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA).

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. 9) This little site/tool certainly has potential.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.