All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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How Big Brands Get Permission to Use UGC

Convince & Convert

As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. Beginning as PetFoodDirect.com in 1997, it was the first pet e-commerce site.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Product ratings and UGC both work, but can they work together?

Pixlee

Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. You’re not going to get someone to buy that many times unless they feel connected to a brand ”.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Multiple offers can decrease conversions by 266% , so decluttering your site can have a noticeable impact. Best practice and modern design indicate that brands should use plenty of white space on a landing page.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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How to Make Your Ecommerce Site More ADA Compliant

Pixlee

In a recent case, a court ruled that the Domino’s pizza website should be made accessible to people with disabilities after a blind man was unable to use the site. For brands, adding alt text for every product image, campaign hero and variant can be time-consuming and easy to overlook.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful?

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes.

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How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Ensure your site has the tools for conversation.

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter. 17% increase in site traffic Y-o-Y.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

Content Strategy: When Less is More

Pixlee

Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. This helps establish trust with your brand and offers additional original validation. Brand Marketing

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10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. 9) This little site/tool certainly has potential.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

By now, you’ve probably heard of the emerging social media site, TikTok. It’s still early days for this social platform, but brands should be paying attention. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Brand Marketing

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand.

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Brand Marketing

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