6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science.

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All Acquisitions, All the Time

Net-Savvy Executive

An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. Brand Monitoring: Where Are They Now? Here we go again.

Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. A good DIY choice for small brands looking for a no cost option. SENTIMENT BASED ANALYTICS.