What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]
SEPTEMBER 18, 2016
Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. 3 Community-Building and UGC Takeaways from Dom.