5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions . UGC is Credible.

3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands.

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How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Brand Marketing

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. If you want to increase ROI from your Insta videos, read on for the Instagram best practices that you need to know. Use no more than 20% text in your thumbnails to boost engagement and ROI. For brands, this is a veritable playground.

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Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. If brands combine both of these elements, then brand-customer relations will benefit. The feature was introduced as a way for brands to promote products through Instagram feeds in the ‘shop’ section of the app.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. Measuring ROI from Instagram is a major challenge for any business, especially when it comes to the mobile shopping experience. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Translation and localization are critical when building a global eCommerce brand. Understanding cultural nuances helps exponentially in expanding your brand.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. 38% of consumers are more likely to trust a brand that shows diversity in their advertising. Create a Genuine Brand Community.

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Improved brand awareness.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Decades later, email marketing still generates the best ROI of any channel. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. increase in click-through rates when they use UGC. .

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How to Get Your Team Excited about Using Customer Content

Pixlee

And while your reasons for wanting a UGC solution are completely valid, you’ll want to appeal to the points that your management cares most about. Does your manager care most about generating a better brand community, or are they more focused on driving more conversions at a lower cost?

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How User-Generated Content can be Helpful for Recruiters and HR

Pixlee

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn.

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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. Brand Marketing Influencer Marketing

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. Get More Mileage Out of UGC.

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. We’ve announced the launch of proprietary image recognition technology that will allow over 30,000 brands to identify their logos in images posted on social channels and online. Research has shown that up to 80% of pictures don’t reference brands in the accompanying text.

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The Top 5 Social Media Tools in 2020

Pixlee

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.

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10 Ways Social Media Can Support Ecommerce Emails 

Pixlee

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC.

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Email Marketing: How to Convert Without Discounts

Pixlee

As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor. They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process.

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Find out how this approach works then learn how to perform a SWOT analysis strategy for your brand or client. Does your boss want you to improve your brand’s social media performance—but you aren’t sure where to start or how to do it? Do your graphics reflect your brand colors?

45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. Brand 24, social media analytics tool.

How to Identify the Best Conversion Points on Your Website

Pixlee

Optimization: User-Generated Content (UGC) Driving Conversions. Since 41% of consumers only need to see between one and four UGC reviews in order to be influenced to purchase, it’s a must-have to boost conversion rates while promoting an authentic community on your company’s site.

Why Social Commerce Will Rule 2020

Pixlee

Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Morphe’s UGC features reviews built in to match the product. As social media matures, its capability grows as well.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

Insights such as: A brand Facebook post, on average, reaches about 2.2% Over the years, the organic reach of branded content has varied from network to network. You want all your content to reflect your brand messaging, visual identity, and values the same.

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? More importantly, a successful one for your brand or your clients? So how can you develop a winning campaign for your brand? Start with common campaign objectives like: Improving brand awareness.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully? 64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing.

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Social Commerce: 5 Secrets to Boost Sales with Social Media

Keyhole.co

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Improve social ROI. 3: Take advantage of UGC.

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How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . And that’s something brands should embrace in order to keep getting fresh and creative user-generated content. .

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Instagram Management Tools That Make a Social Media Manager’s Job Easier

agora pulse

It’s undeniably valuable for businesses and brands in terms of the potential to connect with their target audience. Users are excited to follow and engage with brands on Instagram (more so than other platforms).

10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live streaming gives you the opportunity to present an intimate, personalized, and behind-the-scenes look at your brand. Does the influencer match your brand and its ethics?

8 Reasons Why Your Sales Aren’t Picking up on Instagram

Pixlee

But what if your brand has been on the social medium for quite some time, and you constantly find yourself putting in so much effort, without any return? Brands like Zebra Pens are utilizing their Instagram content on their product pages to drive direct sales from the posts.

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Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data.