10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Which Option is Better for Your Brand?

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands.

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How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Whether these are shared through Instagram posts, Yelp reviews, Youtube videos, or in other ways, user-generated content has become increasingly prevalent and important for brands to maintain in order to influence customers’ purchasing decisions. . Why should brands prioritize earned content?

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Brand Marketing

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. integrate with Shops, making set up a breeze by allowing brands to quickly import their catalogs.

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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. And 23% of users follow companies and brands they purchase from on social media.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app.

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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

This is big for brands vying for the attention of younger consumers. There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. Increased brand loyalty.

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How Brands Can Innovate With Pinterest in 2021

Pixlee

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.

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Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. If you want to increase ROI from your Insta videos, read on for the Instagram best practices that you need to know. Use no more than 20% text in your thumbnails to boost engagement and ROI. For brands, this is a veritable playground.

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How Brands Can Innovate With Pinterest in 2021

Pixlee

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.

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Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. If brands combine both of these elements, then brand-customer relations will benefit. The feature was introduced as a way for brands to promote products through Instagram feeds in the ‘shop’ section of the app.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Use a UGC Platform. Let’s talk about the benefits of a UGC platform. UGC isn’t made for just one channel.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. Measuring ROI from Instagram is a major challenge for any business, especially when it comes to the mobile shopping experience. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Translation and localization are critical when building a global eCommerce brand. Understanding cultural nuances helps exponentially in expanding your brand.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Decades later, email marketing still generates the best ROI of any channel. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. increase in click-through rates when they use UGC. .

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How to Make Video Testimonials That Boost Sales

Pixlee

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. Brand Marketing Influencer Marketing

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. 38% of consumers are more likely to trust a brand that shows diversity in their advertising. Create a Genuine Brand Community.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. We’ve announced the launch of proprietary image recognition technology that will allow over 30,000 brands to identify their logos in images posted on social channels and online. Research has shown that up to 80% of pictures don’t reference brands in the accompanying text.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. Get More Mileage Out of UGC.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now.

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How User-Generated Content can be Helpful for Recruiters and HR

Pixlee

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company.

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The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Improved brand awareness.

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How to Get Your Team Excited about Using Customer Content

Pixlee

And while your reasons for wanting a UGC solution are completely valid, you’ll want to appeal to the points that your management cares most about. Does your manager care most about generating a better brand community, or are they more focused on driving more conversions at a lower cost?

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn.

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Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Find out how this approach works then learn how to perform a SWOT analysis strategy for your brand or client. Does your boss want you to improve your brand’s social media performance—but you aren’t sure where to start or how to do it? Do your graphics reflect your brand colors?

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