Trending Sources

Original Research is Fundamental to Content Marketing

Spin Sucks

Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. According to Nadya Khoja, the solution is to create truly new and original content by conducting your own research. online dating research valentine's da

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

Seven Effective DIY Market Research Tactics

Spin Sucks

By Francois Bondiguel Market research can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. If your budget doesn’t have room for both, make sure you focus on what you want to accomplish for your brand: both boost brand awareness, but content will boost SEO and conversions while native ads encourage social engagement.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context.

How to Use Social Media for Marketing Research

Unspoken

While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1.

New Research: Americans Hate Social Media Promotions

Convince & Convert

Brand. Brand. Those are brand tactics, not people tactics. Yet in social media, brands and people are using the same toolbox.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA.

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Of course, if your brand doesn’t have the manpower in place to run this strategy in-house, an agency can still work. Image via BigStockPhoto.com.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. I suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. The marketing of marketing is big business.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).

How to Use Facebook Questions as Research Tool

Mindjumpers

However, the new tool can also be very effective, when wanting to do some research among your fans. Last, but another important feature, is it increases the engagement level of the customers with the brand. Facebook Tips business research Social Media tool

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015).

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

B2B 54

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. Brand images without people would be associated with greater engagement than those images including people.

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.

Brands 137

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Even top international brands use social media to its fullest. Website Builder has created a detailed infographic with Instagram facts that you may find beneficial for marketing your business or brand. Top Brands Are Already on Instagram. These brands post on average 4.9

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

Brands 104

Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Here again, relate this back to message development and brand outreach. By Laura Petrolino OK class!

Brands 104

Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

» Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter Tweetable Moments There’s no stop button in social media.

Remembering the Dangers of Social Media Research

Convince & Convert

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. Good for any brand or business with a blog, List.ly

Tools 138

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

Brands 112

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. When set for last week results in the US, Brand Mentions yields 39 mentions for “toyota hybrid”, 22 mentions for “honda hybrid” and just 8 mentions for “ford hybrid”.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 27

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. They trust their friends and family the most when looking for brand recommendations.

Brands 109

New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

Original Research: B2B Content Sweet Spot

Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely.

Choosing a Brand Name to Fit Your Business

Spin Sucks

And the same might be said when you are choosing a brand name. Choosing a brand name is much the same. Entrepreneurs often think in the short-term—when it comes to choosing a brand name and otherwise. A Brand Name Should Represents You. By Laura Petrolino.