All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Understandably, mouth-watering food photography doesn’t make sense for every brand, but you’d be surprised at how applicable a meal can be if you’re willing to think outside the box. To make the most of these videos, think of what special services your brand can offer consumers.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful?

What to Look for in an Instagram Posting App

agora pulse

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). This is critical for organizations and brands that post a lot of user-generated content. My must-have feature list includes analytics reports.

Master the art of social media reporting (with our editable template)

Sprout Social

Then it’s probably time to step up your social media reporting. Getting started with social media reporting. If the idea of reporting bores you to death or puts you in panic mode, relax! We’ve put together a totally free social media reporting template to get you started. This template serves as an awesome starting point if you’re totally new to social media reporting. Figure out your reporting frequency. Assess your reporting audience.

Image Recognition in Action: Are You Nutella?

Talkwalker SM

The way users interact with brands today is changing, and visuals are at the heart of these new relationships. With the help of visual listening, brands like Nutella can uncover the stories that otherwise remain hidden to them when the brand name isn’t referenced in text.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Brand Marketing

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Reformation uses UGC to sell clothes.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Brand-building typically used to focus on how a brand’s message could be communicated to consumers. Brand Marketing

Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Scale video creation with UGC from your most passionate customers. With UGC, you can scale videos from your most valuable customers while maintaining quality engagements with your customers. For brands, this is a veritable playground.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now.

2019 Social Media Trends to Watch

Ignite Social Media

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media.

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. Brand MarketingImagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends.

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Five Things We Learned In Social Media This Year

Ignite Social Media

But, let’s face it, at the end of the day, it’s all social, according to eMarketer 80% of consumers forget branded content within 3 days of seeing it; which means the content, paid or not, still needs to be thumb stopping and capture consumers when they are in the mindset.

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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Add subtle competition cues with reporting.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates. Is it to throw up a post with little regard for what it did for the brand?

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Having hashtags that just aren’t creative enough is a common misstep that often happens when brands are creating their unique tags for their business. Your brand’s name alone is typically not enough to create a strong, branded hashtag that will generate a lot of engagement.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

And a writer for the New York Times reported scientists are curious about the potential transfer of person-to-person cancer cells. Social listening can also inform when a brand should join a conversation.

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Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).