Thought Leadership | Personal branding | writing | Marketing | Books | Best Practices
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.
A book is also an excellent way to get found in AI-powered search. A list of blue links doesn’t apply with chatbot queries, diminishing the value of traditional SEO. A book gets you noticed as an authority on your area of expertise because the Large Language Models that power chatbots seem to favor books and book-like content.
If you’ve been thinking of writing a book, now is an ideal time to challenge yourself to get going! The upcoming holiday season, when most businesses slow down, is perfect to dig in deep into your ideas.
Are you seeing patterns in the universe that are unique to you and that you are eager to share with others? That’s the great start. People love a book that shows us a new way to look at the world.
From an idea to a bestseller
To get you thinking, here are my top ten ideas to research, write, publish, and market a book that becomes your single greatest authority asset.
Are you ready to get going?
Many people have considered writing a book to promote their company or their personal brand; however most don’t know where to turn for advice.
I would love to help you.
I’ve coached dozens of authors on their first books. I’ve worked with company executives and professionals who need to know the entire process of creating a book that builds fans and grows business. I’ve also worked with people who want to understand if writing a book might be right for them now or in the future.
I’ve been working with some authors for more than a year, through every step of the process, including providing editorial guidance, making introductions to publishers, and helping with promotional strategies and tactics.
With the cold winter months in Boston, I'm not hiking, camping or surfing and I have availability now to take on a few select clients.
Here are some of the ways I can help.
1. Before you write a single word, learn how to develop an effective topic, title, ideal reader, writing style, and use conflict-driven storytelling that sets your book up for success.
2. Understand the various publishing models available to you, including traditional big international publishing houses, specialty offerings such as those from academic publishers, self-publishing either direct or via Amazon’s KDP, audiobook publishing models, and the innovative new hybrid publishing options.
3. Discover how to build a platform that sells books in multiple languages, sets you up to make the recognized bestseller lists such as those from Publishers Weekly or The New York Times, generates tons of awareness of you, your ideas, and your business, and maybe even becomes the basis for a film.
Please contact me to learn more.
I've written or co-written 13 books, four are international bestsellers: Fanocracy: Turning Fans into Customers and Customers into Fans (a Wall Street Journal bestseller published by Portfolio / Penguin Random House and co-written with my daughter Reiko), The New Rules of Marketing and PR (six months on BusinessWeek bestseller list, now in the 8th edition, and published in 29 languages from Albanian to Vietnamese), Marketing Lessons from the Grateful Dead (co-written with HubSpot Executive Chairman Brian Halligan and NBA Hall of Famer Bill Walton), and Real-Time Marketing & PR (a Wall Street Journal bestseller). My book Marketing the Moon, written with Rich Jurek and with a foreword by Gene Cernan, Apollo 17 Commander and the last man to walk on the moon, was the basis for the 3-part PBS American Experience mini-series called Chasing the Moon.
My books have been instrumental in driving my speaking career. Over several decades, I’ve delivered some 500 talks in over 40 countries and on all seven continents.
Contact me if you are interested in learning more about my book writing, publishing, and marketing coaching services.
