How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. As goes for the user, so should go for brands. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Brand Marketing

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Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. What this means for brands.

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase.

How Augmented Reality Could Change User-Generated Content

Pixlee

This can take many forms : Projection AR “projects” images and functionality onto real-world surroundings. This could be a digitally-projected keyboard you can type on, or a hologram you can interact with. . And it has some very real applications in UGC. Brand Marketing

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. FUN FACT: On average brands pay $2,000 per 100,000 followers on YouTube.

How to Dress Up Your Content For Halloween

Ignite Social Media

Get Crafty with DIY Projects and Decor. Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. Pinterest is a place to discover ideas based on your projects and interests.

11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs. Well, lots of pieces of UGC. .

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.

21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. 9: Reposting UGC in Content Themes for Your Audience.

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Pixlee

User-generated content (UGC) can add that personal touch to triggered email campaigns — allowing email subscribers to see and interact with authentic photos and videos of your brand and its products. Brand Marketing

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation.

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6 Tips for Organizing Instagram Content with Later

Later

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Did you know that 62% of consumers have become more interested in a brand or product after seeing it on stories?

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Project Tea.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. Highlighting your branded hashtags, hashtag campaigns, and more!

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Create Instagram Stories Effects Tip #2: Consider Your Branding.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

In the case of the Cleveland Art Museum, its focus is on making art better for their audience through technology, such as facial recognition, gesture-sensing projections, and eye-tracking technology.

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. So you’ll be able to deliver even more professional and engaging captions that can tell the story of your brand. .

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

In the case of the Cleveland Art Museum, its focus is on making art better for their audience through technology, such as facial recognition, gesture-sensing projections, and eye-tracking technology.

9 Ways to Increase Instagram Engagement in 2019

Later

With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. It’s a great opportunity for your followers to get to know your brand better, or get more information about your products.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Today’s biggest social media projects. The breakdown of social media projects. There were so many great projects here.

3 Ways to Add Social Proof to your Magento Storefront

Pixlee

To keep up with this projected growth, e-commerce platforms, solutions, and CMS software will need to evolve to meet new customer needs. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . Why Schedule Instagram Posts #2: Win Back Time for Other Business Projects . tagged all UGC in the photo above ?? ????

My Internship Experience: A Summer at Pixlee

Pixlee

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives.

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How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. Instagram Audit Step #2: Branding and Voice.

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

By setting time aside to work on specific tasks, you can better prioritize and plan your days, weeks and months—and reprioritize when timely projects pop up unexpectedly (which is all the time in social).

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand.

How to Manage Multiple Instagram Accounts With a Team

Later

Curated content is the user-generated content (UGC) that you will be sourcing and reposting from other Instagram accounts or social media sources, while created conten t is branded images and videos that your content team or client has provided.

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How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

time of the year, especially for ecommerce brands. But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list.

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce. “The bots are coming.”.