How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ?

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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How Brands Can Uniquely Be A Part of The Metaverse in 2022 

Pixlee

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Brand Marketing

Instagram Customer Service: A Guide for Brands in 2022

Pixlee

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. So how should you approach Instagram customer service as a brand? Here are some tips to uplevel your brand’s Instagram customer service presence. .

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

10 Stock Photographers to Follow on Instagram Right Now

Later

But with so many content creators in the mix, finding photographers that match your brand style can be harder than you think! . In fact, stock has evolved to allow brands access to a royalty-free, global library of high-quality content — all at your fingertips. .

Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These five brands don’t stop at donating to equal rights organizations – they’ve taken extra steps to freely associate themselves with the community in the name of equality. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem.

Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. If brands combine both of these elements, then brand-customer relations will benefit. The feature was introduced as a way for brands to promote products through Instagram feeds in the ‘shop’ section of the app.

How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Brand-building typically used to focus on how a brand’s message could be communicated to consumers. Brand Marketing

A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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How Augmented Reality Could Change User-Generated Content

Pixlee

This can take many forms : Projection AR “projects” images and functionality onto real-world surroundings. This could be a digitally-projected keyboard you can type on, or a hologram you can interact with. . And it has some very real applications in UGC. Brand Marketing

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform.

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences.

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Dove’s Self-Esteem Project. ??

4 Successful Small Business Owners on the Instagram Campaigns That Really Worked

Buffer Social

The most effective Instagram campaign I’ve launched: I spearheaded and collaborated with eight other coaches in complementary fields to launch a list-building campaign called The Empower Project. Consumers trust user-generated reviews and content more than content from a brand.

5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Worldwide ecommerce sales are projected to hit $5.4 This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels .

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. billion users at the end of 2021, and is projected to reach 1.5 Consider trending and branded hashtags.

5 TikTok Campaigns You Need to Try in 2022

Pixlee

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees. The idea of a new shiny brand identity had completely backfired. This wasn’t the right project at the right time for crowd sourcing.

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes.

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10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. It’s projected to more than double in growth by 2021 to become a $70+ billion industry. FUN FACT: On average brands pay $2,000 per 100,000 followers on YouTube.

17 social media management tips for productivity and organization

Sprout Social

Identify the best platforms for your brand. Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Use this information to form a strategic approach and identify the best platforms for your brand.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Pixlee

User-generated content (UGC) can add that personal touch to triggered email campaigns — allowing email subscribers to see and interact with authentic photos and videos of your brand and its products. Marketers project almost visceral reactions when talking about shopping cart abandonment. It can help the browser to discover relevant products offered by your brand that he or she might be interested in. Brand Marketing

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. If you go to Lowe’s and ask the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At

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Social Spotlight: Adobe and How to Borrow from B2C

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products.

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How to effectively plan your social media campaigns step-by-step

Sprout Social

Tying projects back to business goals. Raising brand awareness. Brands today are spoiled for choice when it comes to campaign themes and ideas. For starters: Set an intended start and end date for your project. Consider collaborators beyond your brand.

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.

Why Elena Joined Pixlee

Pixlee

This fateful project led me to help launch and organize Pixlee on the French and British B2C websites. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. Editors note: At Pixlee, we feel that our team is our biggest strength.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data.

11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

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