Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. There is a lot of opportunity for brands and consumers to create new content for social, and beyond. Disney released a Frozen 2 poster in RealD to promote their movie being shown in cinemas in 3D. This decision increased hype around the movie and supported the “magical” nature of the Disney brand image. Brand Marketing

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories. This way, other users can easily check out the original poster’s profile.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Posting your own brand content isn’t enough – today’s consumers are more likely to make decisions based on recommendations from peers. Social media is all about sharing content.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Posting your own brand content isn’t enough – today’s consumers are more likely to make decisions based on recommendations from peers. Social media is all about sharing content.

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. When you want to capture your brand’s aesthetic on Instagram, perfecting your grid is key. Awario lets you set up brand alerts, so you never miss a mention, even if the poster didn’t tag your account.

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Unfortunately, many customers’ positive posts are ignored by brands, which means these brands are missing out on opportunities to deepen relationships, show that they’re listening, and give their customers a sense of their personality. Share UGC. On Instagram, there are studies that suggest that UGC posts have a 4.5

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Why Mentions and Tags Rule Instagram for Businesses

Pixlee

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy. Mentions and Tags Win for UGC. User-generated content is some of the most powerful content a brand can harness. It’s Harder to Hijack a Brand in Mentions.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. 85% of users find visual UGC to be more influential than brand-made images.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. 85% of users find visual UGC to be more influential than brand-made images.

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

For example, if you’re a wellness brand it would make sense to create go-to labels that make your content curation easier, such as: “health food,” “mindfulness,” and “fitness.” . Speed Up Your User-Generated Content (UGC) Collection with Later. Can you schedule Instagram posts?

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Reformation uses UGC to sell clothes. Just look at its Twitter bio: “i am a brand.

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential.

6 Instagram Rules You Kinda Need To Know About

agora pulse

Instagram favors real, human posters and all the do’s and don’ts are meant to prioritize them over spammers and bots. Add your own insights, hit that share button and users can see who the original poster was. Make sure you’ve got permission from the original poster and attribute the content to them. Now you can repost UGC without breaking the rules! It also builds a branded look for your account. Truth time.

Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Just like your Name field, your bio should be optimized with keywords for your brand and business. . See how health and beauty brand Golde has included keywords like “superfood,” “health,” and “beauty” in the first line of their bio: . This isn’t just a great way to let your new followers know what your brand is about. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. .

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6 Tips for Organizing Instagram Content with Later

Later

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Did you know that 62% of consumers have become more interested in a brand or product after seeing it on stories? Instagram Stories help drive traffic and sales, increase brand awareness and engagement, and strengthen your relationship with your followers.

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their website oozes brand storytelling from the moment you visit their landing page. The same philosophy can be applied to any brand with only a few written sentences about the reasoning and goals behind the brand name.

How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC). . Storyluxe regularly uses this quick and easy method to share UGC on their stories: PSA: Did you know that you can easily search for posts to share to your Instagram Stories right from Later ? . You can search by hashtags in Later to find user-generated content in seconds, making your UGC collection process easier than ever! .

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. This design program allows you to make still and animated posters, flyers, promos, and, of course, social media images.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle. Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting.

130 most important social media acronyms and slang you should know

Sprout Social

You would typically create a modified tweet to shorten the text and fit the character limit or remove the poster’s handle (in case they have a private account). They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. UGC – User-generated content. But if you’re working in a tech company or managing social for one, knowing these technical terms can help you engage with your brand’s audience.

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