Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Reformation uses UGC to sell clothes.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Perhaps you plan to seek out top engagers, fans with large followings, or even customers that are just really loyal to your brand. Share UGC.

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How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC). . You can search by hashtags in Later to find user-generated content in seconds, making your UGC collection process easier than ever! .

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. Leveraging UGC to Its Fullest Potential. UGC helps people like and trust you.

Why Mentions and Tags Rule Instagram for Businesses

Pixlee

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy. Mentions and Tags Win for UGC. User-generated content is some of the most powerful content a brand can harness. It’s Harder to Hijack a Brand in Mentions.

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6 Instagram Rules You Kinda Need To Know About

agora pulse

Instagram favors real, human posters and all the do’s and don’ts are meant to prioritize them over spammers and bots. Add your own insights, hit that share button and users can see who the original poster was. Now you can repost UGC without breaking the rules!

6 Tips for Organizing Instagram Content with Later

Later

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Did you know that 62% of consumers have become more interested in a brand or product after seeing it on stories?

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

130 most important social media acronyms and slang you should know

Sprout Social

You would typically create a modified tweet to shorten the text and fit the character limit or remove the poster’s handle (in case they have a private account). UGC – User-generated content. OP – Original poster.

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The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their website oozes brand storytelling from the moment you visit their landing page. The same philosophy can be applied to any brand with only a few written sentences about the reasoning and goals behind the brand name.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.