Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. This is exceptional social proof, and it can be used to encourage more UGC.

5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. With this in mind, listening and engaging with your community can differentiate you from other brands on Instagram (in a good way!). Here’s a quick overview: #1: Question Sticker.

7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. This is exceptional social proof, and it can be used to encourage more UGC. This is an excellent way to build brand awareness. Incorporate UGC & EGC.

How to Get More From Instagram (Without More Work!)

Later

As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy. By using the same (or similar) templates for your Instagram Stories, you can create cohesive, on-brand stories that align with your business as a whole.

Social Spotlight: Adobe and How to Borrow from B2C

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. UGC can mean many things, especially in B2B.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social. How does a brand looking to make a name for itself overcome these obstacles?

Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview.

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Here’s a quick overview of the social media mistakes we’ve been making until recently: Focusing on quantity over quality. Posting quality content from others increased our brand awareness and following on Facebook. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months. 70% are more likely to use a brand’s product when the brand responds on social.

5 social listening services you can offer your clients

Sprout Social

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. We just look for individuals trending around certain topics that align with our clients’ brands. One social listening example for brand intelligence.

Why the Future of Social Community is Omni-Social

Convince & Convert

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. That’s how we ended up outsourcing much of the customer community function (at least from an infrastructure standpoint) to third party social networks, who “rented” to brands the attention of their own customers.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Previously, these filters could only be created and shared on Instagram by approved brands and creators, making it a really cool but exclusive trend to get involved with. . Plus, there are plenty of talented AR designers you can work with to create Instagram Stories filters or effects for your brand. .

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”. “The bots are coming.”.

How to build your social media marketing strategy for 2019

Sprout Social

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Brands should strive to set goals that are actually attainable. Below are some actionable goals that brands of all shapes and sizes can divide and conquer.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Networking, selling, brand cohesion are all ingredients in the daily chores.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise.

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