New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. It’s all candy for the brand, as long as it’s positive.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Nielsen says that advertising from companies is trusted by 47% of global citizens. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At EGC is 2015’s most powerful marketing abbreviation.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? How to Leverage UGC Effectively.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Many brands also update their link regularly to drive traffic to their latest pieces of content. Increase awareness of your brand. Increase brand loyalty. Bonus tip: Try creating a brand-specific hashtag.