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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. View this post on Instagram A post shared by Emilse Mayer (@emilsemayer) 2.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Instagram is unique. Drill Down.

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User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Did you mention the brand? Interesting.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?