Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. All employ a strong UGC curation strategy.


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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. What you should learn: Focus on the story and giving your content creators story-worthy assets instead of just focusing on your brand. Partner on Something That Organically Integrates Your Brand.

5 Time-Tested Ways to Encourage Customer Reviews Using Emails


The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Potential subscribers to your e-newsletter. A possible explanation is that strong (and prestigious) brands are often followed for self-presentation reasons, rather than for real interest in the brand.”. So, more fans or more UGC?

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7 Brands With a Killer Social Media Campaign


More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

8 Places User-Generated Content Thrives – Beyond Social Media


Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. From email marketing to in-store displays, there’s no shortage of creative places your brand can use UGC.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Now that the balance of power in the economy has shifted away from companies to the consumer, brands understand the immense value this content has, and they mine social networks for this user-generated content.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. Focus on Brand Awareness. Take this time to really focus on driving home the awareness of your brand to your fans.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

7 Marketing Ideas For Hospitality Brands During A Travel Lull


Travel and hospitality brands have faced one of the biggest challenges yet: 2020. Whether you’re ready to boost your business back up, or you already want to prepare for the grand opening, here are 7 ways to prepare hospitality brands for the rebound in travel demand.

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers


Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . The videos that appear on Shoploop are currently sourced from influencers, publishers, brands, online boutique stories, and experts in a certain topic. .

Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter. In 2018 alone, we generated a: · 106% increase in newsletter sign-ups. ·

How to Build Community Without the Metaverse


As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion.

Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales


In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. So, how do you tap into that market with your brand? The Human Connection in Community-Driven Brands.

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Top 10 Branded Content Wins of 2020


It’s the most wonderful time of the year: when we reveal our top 10 branded content wins! Each week in our #TBT newsletter , we do a “Content Spotlight” on what we thought was the best branded content of the week. THE TAKEAWAY: Brands, if you aren’t already on TikTok, get on it.

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Buffer Social

One brand that has mastered the art of marketing to Gen Z is Blume , a fast-growing skin, body, and period care brand on a mission to break boundaries and smash taboos. Now, I’ve been in this Brand role for almost 9 months. We’re also a brand that cares.

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How To Integrate Influencer Marketing With Email Marketing


By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Generally, adding influencer content improves brand credibility via social proof. .

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates.

22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Email Newsletters. Content Tool for Social Media – Email Newsletter. Email newsletters are a great way to find the most trending topics in your niche.

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Compared to average organic reach on social media, which is typically around 5% for Facebook, email gives your brand a much better chance of making a connection.

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase.

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Generate Brand Awareness .

10 Ways Social Media Can Support Ecommerce Emails 


Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks.

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How to Find Instagram Influencers for Your Next Campaign


As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand.

How To Get More Out Of Post Purchase Communications


Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. newsletter signups ??

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. That way, you each get the benefit of the other brand’s followers.

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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

This doesn’t just apply to organic pins that your brand is publishing but your advertising strategy as well. See if Catalogs are right for your brand here. Storefronts are presented through the “shop” tab on your brands profile that features in-stock products organized by category.

Email Marketing: How to Convert Without Discounts


They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content


User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Newsletters are the most versatile of broadcast email campaigns. Many companies send email newsletters or digests to their subscribers on a regular basis. Brand Marketing

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. With many brands going straight for the sell, Dunkin’ Donuts and JetBlue took a unique approach by partnering to offer fans a chance to win JetBlue tickets or Dunkin’ mGifts (gift cards). Get our Definitive email newsletter.

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? More importantly, a successful one for your brand or your clients? So how can you develop a winning campaign for your brand? Start with common campaign objectives like: Improving brand awareness.

You Again? Avoid Spamming Your Followers on Social Media

agora pulse

Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine. When you want to get the word out about your brand, it’s easy to go overboard with promotional posts. Are you posting too much about your brand?

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time.

13 Instagram Marketing Tips from Social Media Experts


As a brand, no matter how well you know the algorithm or how many Instagram hacks you try, the most important piece of the puzzle is you and your story. At the heart of every post we do, the goal remains the same: build community, create brand awareness and drive traffic to our site.

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). Finally, look outside of your own brand.