Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. All employ a strong UGC curation strategy.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

Brands 107

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Potential subscribers to your e-newsletter.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Get our Definitive email newsletter.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

Video 114

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Newsletters are the most versatile of broadcast email campaigns. Many companies send email newsletters or digests to their subscribers on a regular basis. Brand Marketing

UGC 40

How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. This can be a free trial of a product, a link to a newsletter, a limited time discount, or another relevant offer to re-engage your customer’s interest. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates.

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10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

Do you want to improve brand awareness? The only thing you could ask for in return could be newsletter subscription. You could also offer exclusive content for those who subscribe to your newsletter.

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Your fans get the opportunity to exercise their creativity and contribute to a brand they love. Get our Definitive email newsletter.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! . Check out how the following brands are doing it: #21: Magic Spoon.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Get our Definitive email newsletter.

Sites 105

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Increase awareness of your brand.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . We have a special (and last of 2019) newsletter, landing in your inbox tomorrow. ?? ??? tagged all UGC in the photo above ?? ????

Why the Future of Social Community is Omni-Social

Convince & Convert

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. Get our Definitive email newsletter.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day.

How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

time of the year, especially for ecommerce brands. But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list.

5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

This approach is now being adopted by brands. Last October, Sony Pictures became the first brand to purchase its own Snapchat Discover channel , which was dedicated to the latest James Bond movie, Spectre. Already many marketers are working with chatbots and branded emojis.

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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush.

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A First-Class Guide to Social Media for Travel

Sprout Social

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat.

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The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp.

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store.

The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits. Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand. Video views: promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. 7: Branded Content Ads.

Instagram Year in Review: The Biggest Moments from 2019

Later

As a brand, there’s a lot to learn from the high-flying celebrities on Instagram and how their social strategy is paying off. From easily finding content you’ve been tagged or mentioned in, to reposting content from your brand’s fans and loyal followers, Later has you covered!

How to Repurpose Your Content Again and Again

Convince & Convert

Creating an article titled “How Social Media Can Help Artists and Creatives” wouldn’t just be easy, it would engage an entirely new market and help develop your brand in the process. Ever heard of user-generated content (UGC)? Get our Definitive email newsletter.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative.