Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. All employ a strong UGC curation strategy.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Potential subscribers to your e-newsletter.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. In 2018 alone, we generated a: · 106% increase in newsletter sign-ups. ·

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates.

You Again? Avoid Spamming Your Followers on Social Media

agora pulse

Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine. When you want to get the word out about your brand, it’s easy to go overboard with promotional posts. Are you posting too much about your brand?

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Steadily increasing your brand’s impressions each month or quarter can signal solid social media growth.

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5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands.

6 Compelling Reasons to Send Your Instagram Newsfeed Post to Stories

agora pulse

Yet even with all these outstanding creative options, one thing that you’ll see over and over is brands posting their own newsfeed content into their Stories. Users frequently browse the Explore app when they want to find new content and new brands relevant to them.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Get our Definitive email newsletter.

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. Can’t decide which hashtags to use to get more exposure for your brand?

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. The best Instagram features for your brand will really come down to your brand voice and tone. Look out, TikTok.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Newsletters are the most versatile of broadcast email campaigns. Many companies send email newsletters or digests to their subscribers on a regular basis. Brand Marketing

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Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. User-generated content (UGC).

4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. Let’s look at some of the best Pinterest marketing techniques the big brands are using and steal some actionable tips. Brand your images. Create a UGC community.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

An increasing number of students are actually turning to social media platforms (particularly Facebook and Instagram) to look for key updates about brands, businesses, and organizations of all kinds. Share UGC and tag the individuals who created it originally.

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! . Check out how the following brands are doing it: #21: Magic Spoon.

How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. This can be a free trial of a product, a link to a newsletter, a limited time discount, or another relevant offer to re-engage your customer’s interest. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates.

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Your fans get the opportunity to exercise their creativity and contribute to a brand they love. Get our Definitive email newsletter.

10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

Do you want to improve brand awareness? The only thing you could ask for in return could be newsletter subscription. You could also offer exclusive content for those who subscribe to your newsletter.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Get our Definitive email newsletter.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

Why the Future of Social Community is Omni-Social

Convince & Convert

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. Get our Definitive email newsletter.

Instagram 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Instagram is one of the most popular social media sites for brands and users alike. In this post, we’re going to go over all the basics you need to create a strong, effective Instagram strategy for your brand. Your Instagram marketing goals may include … Brand storytelling.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day.

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush.

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A First-Class Guide to Social Media for Travel

Sprout Social

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . We have a special (and last of 2019) newsletter, landing in your inbox tomorrow. ?? ??? tagged all UGC in the photo above ?? ????