Social Media Today

FEBRUARY 1, 2021

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

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Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. Run and measure campaigns. million followers.

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Influencer Brands Fashion Review 100

Buffer Social

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

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Ignite Social Media

FEBRUARY 13, 2018

In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. . Facebook has been testing various News Feeds in other countries for some time now. What does this mean for my brand? .

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Sherrilynne Starkie

AUGUST 8, 2019

Lots of social media news out this week and here’s a summary of the top five stories you need to know. The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. I’m happy for this news!

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Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast.

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Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

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Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. In order to develop the new algorithm, it meant first defining what “high quality content” is for its users and Facebook has therefore surveyed thousands of users about their preferences in content.

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Sherrilynne Starkie

MARCH 6, 2019

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. Of course, using audio in branding is nothing new. Remember those old jingles “l’m stuck on Bandaid Brand” or “Libby’s Libby’s Libby’s on the label label label”? appeared first on Sherrilynne Starkie.

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Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. Removal of Page Likes. Changes to Roles and Management.

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Sherrilynne Starkie

APRIL 14, 2012

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. News (Photo credit: Wikipedia). I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. Decoding the News: Bias in Newspapers (theconservativeidealist.com).

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.

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Hashtag Instagram Engagement Brands 90

Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Find out how to get your brand ready for Instagram Reels. Brands across all industries have hopped on the Reels bandwagon. What are the Potential Implications for Brands? stats here ).

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Clinique: Support Your Brand Values. Coca-Cola: Align NFTs With Your Wider Marketing.

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Examples Brands Avatar Authentication 177

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

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Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? In the video below I provide you some serious tough love.

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Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Buffer Social

OCTOBER 2, 2023

Cyber Security and Ethical Concerns Facebook Account Hacks: A Vox expose reveals that hackers frequently infiltrate Facebook accounts via cookie theft, a concern for individual and brand accounts. Louis Vuitton on Discord: The luxury brand's move to Discord signifies a novel approach to community engagement and customer input.

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Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But we don’t know exactly how this will impact your brand or mine until this actually rolls out.

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Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveniles.

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Influencer Brands Travel Sentiment 78

Ignite Social Media

JANUARY 31, 2020

So, what impact is this having on your brand? There haven’t been any studies published surrounding how it’s affected brands yet, but we do know that it has reduced like counts for influencers with larger followings in multiple countries, which means it is probably affecting your brand the same way. So, there you have it.

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Brands Instagram Metrics Study 201

Social Media Today

APRIL 4, 2019

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.

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Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Social Media Today

MAY 14, 2020

LinkedIn has re-branded its editorial team in an effort to better represent its evolving mission to connect its users with relevant information.

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Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. As a visual content format, Instagram Reels is fantastic for communicating your brand story. What Are Instagram Reels?

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Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. Episode Highlights. Current state of Facebook marketing 2018.

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Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Letterboxd: Movie news meets humor. Sprout’s TikTok?

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Social Media Brands Meme Real Estate 91

Jon Loomer

AUGUST 7, 2017

Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.

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Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

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Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

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Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile.

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Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. I don’t think so.

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