Remove Brands Remove Mobile Remove Smart Phone Remove SMS
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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

comScore 199
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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. And marketers are buying it in bulk.

Analysis 150
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Because you want your website to scale easily to tablets and other mobile devices. These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone.

Marketing 151
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How to Effectively Bottle Social Media and Product Integration

Convince & Convert

According to Brad, even the name of the brand has geeky/social roots. They also promote the website and SMS program on the bottle , which is wise. The company itself is a joint venture between Artistech (Kelowna, British Columbia) and beverage consultancy Artisan Group (Vancouver). It was friendly, thoughtful and inviting.

Products 139