Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

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Process Sentiment Analysis Applications 108

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Foursquare 228

Foursquare Tools Brands Sentiment 228

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Patterns Analysis Price 103

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. It was an original sentiment, when I started writing about it, well over fifteen years ago. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. From his article.

Mobile 40

Mobile Brands Yahoo Banking 40

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211

Strategy Marketing SMS Mobile 211

Keyhole.co

DECEMBER 15, 2023

There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Sprout’s mobile apps (available on iOS and Android ). Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 99

Features Brands Library Team 99

Twist Image

FEBRUARY 25, 2011

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? The adoption of mobile devices is not to be taken lightly. " These are the early indications of what will be the inevitable shift from fixed connectivity to a completely mobile experience. Marketing is changing.

Mobile 108

Mobile Sentiment Survey Social Media 108

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

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Skills Sentiment Team Press Release 127

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Unmetric

AUGUST 5, 2016

You would think that tyre brands would have a tough time getting an audience. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? To find out, I took a look at the performance of the top tyre brands in India on Facebook during the month of July 2016.

Report 60

Report Social Media Brands Sentiment 60

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 128

Trends Twitter Hashtag How To 128

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Analysis 52

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

Tips 125

Tips Sentiment Marketing Real Estate 125

Oktopost

JUNE 4, 2020

In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use. If you’re still not convinced, it’s worth considering that employee’s brand messages have a 561% greater reach than official brand channels. Provide brand style guidelines.

Policies 146

Policies Social Media Guidelines Sentiment 146

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Twist Image

AUGUST 11, 2016

It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. A very senior marketing professional quipped to me the other day that mobile is a very expensive platform, and it's only getting harder and harder to justify the costs. What choice do you have?

Brands 40

Brands Mobile Sentiment Advertising 40

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. Online shopping is going social. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

SEPTEMBER 12, 2023

Users get accurate reports on where they stand among the top-performing brands. Features: Real-time insights on content performance Tracks engagement metrics Monitors competitors A clean and sharable dashboard with all crucial data Sentiment analysis Pros: Precise reporting lets you make data-driven improvements to your social media presence.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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Examples Template Templates How To 102

Convince & Convert

JUNE 7, 2016

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. As a result, brands have had to take their social media interactions to the next level.

Brands 60

Brands Compete Hotels Issues 60

Sprout Social

JUNE 14, 2023

That said, many still hope to make their way up the corporate ladder through brand marketing roles. However, this threat can become an opportunity if your company has a well-established internal mobility process. Creatives may want to expand their skills by pursuing roles in brand marketing. A rising tide lifts all ships.

Survey 95

Survey Marketing Badge Social Media Management 95

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device.

Tips 129

Tips Twitter Influencer Hashtag 129

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Sprout Social

MARCH 30, 2023

A new era in AI innovation We’re in the middle of an AI step change that will advance software more dramatically than past shifts, like the introduction of graphical user interfaces (such as Windows and Mac) or the move from desktop to mobile computing. AI is not ready to represent your brand or business culture on its own.

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Software Training Energy Team 118

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

Examples 132

Examples Tips Patterns Instagram 132

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. Further, competitor analysis will help you understand your brand positioning. So what exactly is the sweet spot?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. 4: Major brands have already started using voice.

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Keyhole.co

SEPTEMBER 12, 2023

Twitter for Mobile For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature. Keywords and phrases are the best search operators for specific topics, brands, or events. You can respond to positive tweets mentioning your brand or product. Tweak your search again to narrow down the results.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 99

Features Social Media Curation Geotagging 99

Convince & Convert

JANUARY 29, 2014

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. But the more brands automate and digitize, the less personal their efforts tend to be. This post is an excerpt from Power Branding by Steve McKee.

Marketing 152

Marketing Sentiment Cost Brands 152

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90