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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). It’s easy to publish.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). It’s easy to publish.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls. Publish images and journals, or curate others to your VSCO profile. Photography and content apps are a dime a dozen in your App and Google Play Stores.

12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Shoploop is currently only available on mobile web, however they do plan to bring it to desktop users eventually. .

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. Measuring ROI from Instagram is a major challenge for any business, especially when it comes to the mobile shopping experience. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). The page is not optimized for mobile. Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).

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5 types of social media content that can accelerate business success

Sprout Social

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks.

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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online. Morphe showcases reviews alongside visual UGC in a scrolling, fast-loading gallery for customers to peruse.

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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

So, leverage the emotion and social proof behind your brand by locking in ratings and reviews before you’re unable to modify your website as thousands of shoppers browse online. Morphe showcases reviews alongside visual UGC in a scrolling, fast-loading gallery for customers to peruse.

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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. See if Catalogs are right for your brand here.

How to Identify the Best Conversion Points on Your Website

Pixlee

Let’s say you’re publishing new content on a regular basis and you want to analyze how successful those pages are at triggering conversions. Mobile ? Optimization: User-Generated Content (UGC) Driving Conversions. Only 22% of businesses are satisfied with their conversion rates.

Instagram Management Tools That Make a Social Media Manager’s Job Easier

agora pulse

It’s undeniably valuable for businesses and brands in terms of the potential to connect with their target audience. Users are excited to follow and engage with brands on Instagram (more so than other platforms). Photo editing for mobile devices.

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon. Meanwhile, the introduction of Stories ads for brands is also telling in terms of Stories’ selling power. In this guide, we’re going to break down how to use Instagram Stories for your business or brand. Below we’ve highlighted five different types of Stories which are popular with brands of all shapes and sizes. Sharing User Generated Content (UGC).

How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Maybe someone’s learning about your brand for the first time.

Selling on Facebook: How to Plan for the Holidays

agora pulse

Think about posts that you want to publish to advertise stocking stuffers, “gifts for her,” and more. User-generated content (UGC) is going to be your biggest Facebook selling weapon this holiday season. Use Stories to feature UGC, big announcements, and exciting products.

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What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. When designing your ecommerce stack, think of it less as a state-of-the-art collection of tools layered atop each other, but rather, puzzle pieces that are designed to produce the best brand experience for your customer. Brand Storytelling Integration.

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. Speed Up Your User-Generated Content (UGC) Collection with Later. Building a loyal fan base and community around your brand.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis.

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4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. Let’s look at some of the best Pinterest marketing techniques the big brands are using and steal some actionable tips. Pinterest publishes great marketing insights monthly.

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How to Batch Content for Social Media

Later

For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or “batching” an entire week of captions. You can also ask yourself these questions: When was the content published? Get our favorite mobile video apps here.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

After spending $1,500 on experiments, we found that square videos actually generate higher average views and engagement, especially on mobile phones, than landscape videos. Another fun experiment to explore might be posting vertical videos and images, especially since Facebook is showing a larger preview of vertical videos on its mobile feed. Posting quality content from others increased our brand awareness and following on Facebook. 65% of people have more brand loyalty.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

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Instagram bio ideas and tips for maximizing your account

Sprout Social

Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Feature your branded hashtag(s). You can feature as many tags as you want, although most brands typically include one or two. Check out how TeeFury uses two branded hashtags to encourage and promote user-generated content. Most brands use a custom, branded URL rather than a generic homepage link. Beauty brands?

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag. Branded Hashtags. 6: How to Create Your Own Branded Instagram Hashtag.

Instagram 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Instagram is one of the most popular social media sites for brands and users alike. In this post, we’re going to go over all the basics you need to create a strong, effective Instagram strategy for your brand. Your Instagram marketing goals may include … Brand storytelling.

47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

10 Black Friday Marketing Tips for Instagram

Later

Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. A custom hashtag for Black Friday is a great way to reward your followers for being loyal to your brand over the last year and to make shopping the sales easier for them.

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. ” Calling out brand names in copy is a big driver of clicks, too. Target Mobile Shoppers. In 2015, over a third of shoppers used their mobile phones to find mom a gift.

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6 Tips for Organizing Instagram Content with Later

Later

Your Media Library also automatically syncs between the web and the Later mobile app , so you can access your social content from anywhere! . For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Some platforms, like Instagram for example, allow you to share the same post to your Facebook profile when you hit publish.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . But when you can schedule your posts to automatically publish to Instagram with a tool like Later, you’ll soon be able to win back time. .

A First-Class Guide to Social Media for Travel

Sprout Social

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media.

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Later’s Year in Review: Every Cool Feature We Launched in 2019

Later

We sure think so, because 2019 bought 3 brand new tools and features that will make running your Instagram strategy and growing your business so much easier! #1: And it’s been well received by brands and businesses big and small, like WELL+GOOD , USA Today and BASI Pilates. .

12 Myths Holding You Back From Instagram

Later

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! .