Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

Video 231

Video Trends Marketing Mobile 231

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

Instagram 143

Instagram Video Brands Compete 143

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Later

OCTOBER 23, 2020

Today we’re announcing four (yes, four ) exciting features on the Later mobile app, making it easier to visually plan, schedule, and manage your social media directly from your phone. Not using our mobile app yet? 1: Auto Publish for Instagram Business Profiles. 2: Calendar View on Mobile. And the best bit?

Mobile 56

Mobile Upcoming Feed Feedly 56

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform. With this tool, you can build a searchable hub for your brand. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.

Analytics 154

Analytics Brands CPA Overview 154

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

DECEMBER 7, 2018

That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Facebook Page publishing authorization: what you need to know. We’ve broken down what’s fresh with Facebook page publishing and what your business needs to do to take action step-by-step.

Publishing 97

Publishing Facebook Authentication Overview 97

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Brands 155

Brands Facebook Issues Privacy 155

Firebelly

AUGUST 8, 2012

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. ” types of discussions.

Curation 194

Curation Publishing Content B2B 194

Later

APRIL 22, 2020

All you need to do is enable Quick Schedule in the Later mobile app. Plan your Instagram grid out before publishing any posts, and see your profile the way your followers will — right on your phone. How to Set Up Quick Schedule on Mobile. From there, add your captions to each post and enable auto-publishing. New to Later?

Feed 57

Feed Feedly Mobile Instagram 57

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Once you’ve customized your layout, hit the Publish button in the upper right.

YouTube 87

YouTube Brands How To Analytics 87

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Buzz Marketing for Technology

JANUARY 30, 2013

While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing. This will continue to drive usage down.

Brands 274

Brands SMS Hubspot Mobile 274

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Sprout’s mobile apps (available on iOS and Android ). Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Sprout Social

SEPTEMBER 16, 2022

Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 110

YouTube Video How To Mobile 110

The Realtime Report

SEPTEMBER 10, 2012

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150

Mobile Retail API Comparison 150

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

Brands 103

Brands NGO Authentication Campaign 103

Janet Fouts

JANUARY 1, 2013

I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Sprout Social.

Mobile 175

Mobile iPad iPhone Curation 175

Mindjumpers

MAY 2, 2012

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. How Brands Use Pinterest. Emart SunnySale Campaign. Spanish railway company offers download for their passengers.

Brands 269

Brands Posterous Retail Collaboration 269

Sprout Social

DECEMBER 15, 2023

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. It involves a hefty strategy of great content and consistency.

Facebook 121

Facebook How To Publishing Analytics 121

Twist Image

NOVEMBER 30, 2016

AdWeek published the news item, Cyber Monday Sales Totaled $3.45 For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It's an area that brands are failing at. Adobe stated that $3.45

Mobile 40

Mobile comScore Retail Data 40

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211

Strategy Marketing SMS Mobile 211

Later

JULY 8, 2020

Starting today, you can find free, on-brand stock photos with Later’s new Unsplash integration. It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business! How to Build an On-brand Feed with Stock Photos. Browse images relevant to your brand by keyword.

Brands 60

Brands Library Feed Feedly 60

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? A TikTok video , for example, can be surfaced in users’ For You Pages for weeks, even months, after it is first published.

Video 100

Video Social Media Brands Instagram 100

Twist Image

FEBRUARY 25, 2011

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? The adoption of mobile devices is not to be taken lightly. " These are the early indications of what will be the inevitable shift from fixed connectivity to a completely mobile experience. mobile budget.

Mobile 108

Mobile Sentiment Survey Social Media 108

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. .

Influencer 56

Influencer Platform Video Brands 56

Twist Image

MARCH 4, 2012

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. impact mobile. mobile industry.

Mobile 85

Mobile Committee Marketing Forums 85

Likeable

AUGUST 3, 2021

YouTube will provide an overview of key Shorts data, available via mobile, for easier ways to track performance. . It is even testing replacing the “Explore” tab with a “Shorts” tab in the navigation bar in the mobile app. LIKEABLE POV. Currently, Shorts receive 6.5 billion daily views , up from 3.5

YouTube 121

YouTube Remix Film Overview 121

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Source: Justcoded.

Strategy 52

Strategy UGC Brands Apparel 52

Social Media Today

AUGUST 21, 2018

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands.

Tips 88

Tips Mobile Facebook How To 88

Unmetric

JUNE 10, 2016

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. 360 video and photos are a fast growing trend, particularly for brands. It charts the rise in mentions of the word 360 by brands on Facebook. Samsung Mobile USA.

Brands 60

Brands Facebook iPhone Mobile 60

Buffer Social

MAY 17, 2023

With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and products after seeing stories featuring them. Instagram rewards you for publishing Stories by showing your posts more often to your audience.

Instagram 95

Instagram Publishing Features Mobile 95