Audiense

JULY 5, 2016

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sociallyin Insider Blog

JULY 9, 2021

17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. How Using Multiple Content Marketing Examples Can Boost Your Brand Name. What We Can Learn from Content Marketing Examples Successful Brands Use. Microsoft Interesting "Stories" Blog. What is branded content marketing? What is Content Marketing? White Papers.

Examples 93

Examples Brands Content Marketing 93

Bill Hartzer

DECEMBER 6, 2011

As Danny Sullivan reported a while back, Microsoft has been testing and playing around with a new brand, called Kumo. Is Microsoft getting ready to change the Bing brand to Kumo? Well, that may be the case–if the big change Microsoft made in the past 24 hours means anything. kumo3d.net. kumo3d.org.

Microsoft 101

Microsoft Domain Name Brands Report 101

Dave Fleet

MAY 10, 2010

The intent, according to All Facebook , was to take generic topics that aren’t necessarily brand-focused and to create Community Pages for them. Over time, Community Pages would reduce the number of errant brand-related pages set up by individuals – a good move from a brand’s perspective.

Communities 419

Communities Brands Wikipedia Microsoft 419

Bill Hartzer

DECEMBER 6, 2012

Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. What would be even better is to have a web 2.0 is pretty simple.

Microsoft 139

Microsoft Social Media Tumblr Web 2.0 139

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 117

Brands Survey Microsoft Issues 117

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Ignite Social Media

JULY 10, 2020

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? The post How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Brands 176

Brands Facebook LinkedIn Influencer 176

Bill Hartzer

MAY 24, 2011

Microsoft has purchased eight domain names related to search engine optimization (SEO). I am not quite sure about the reasoning behind this move by Microsoft, the owner of the Bing.com search engine. It does not appear that any of the.com domains are owned by Microsoft at this point. searchengineoptimizationforbing.net.

Domain Name 141

Domain Name Microsoft Engineering Buy 141

Webbiquity SMM

APRIL 13, 2021

There’s no way (yet) for brands to build a presence there. Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows. Microsoft is looking to acquire Discord , the audio-focused chat platform popular with gamers, which already has more than 140 million users. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sherrilynne Starkie

AUGUST 25, 2012

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Entrepreneur.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Microsoft 281

Oktopost

APRIL 19, 2022

Just as workers need to develop their personal brand, companies need to find ways to cultivate a strong employer brand strategy. In this article, we’ll cover the key elements of a good employer brand and explain how employer branding will help you bring in top talent while minimizing turnover. Work Flexibility.

Brands 62

Brands Microsoft Compete Issues 62

WebInKnow

AUGUST 7, 2023

The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching.

Company 98

Company Microsoft Apple Questions 98

Likeable

MARCH 10, 2020

Wherever this many captive eyeballs are gathered, brands are likely not to be too far behind, vying for the opportunity to get between users and their content. Let’s take a look at some of the brands that have taken the leap and actually activated on this platform. The brand is playing all the angles. Wendy’s.

Brands 79

Brands Hosting Microsoft Fashion 79

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brands 128

Brands Authentication Communities Campaign 128

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media 190

Social Media Brands Apple Comparison 190

Sprout Social

MAY 4, 2023

In this article, we’ll explain ways in which LinkedIn Groups can benefit brands. How to find and join groups on LinkedIn How to create a LinkedIn Group How are LinkedIn Groups helpful for Brands? Microsoft Excel Users has clear, concise rules of conduct. See Microsoft Excel Users’ complete rules. Here’s why.

Groups 128

Groups Groups LinkedIn Microsoft 128

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

Company 264

Company Brands Microsoft Banking 264

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Hear me out …. which cost a Best Buy employee his job for posting it.

iPhone 218

iPhone Brands Apple Microsoft 218

Mindjumpers

JULY 12, 2012

It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set. Protecting your brand and business. Creating value for the organization as employees know the right way to act, which reflects positively on the brand.

Policies 239

Policies Social Media Brands Guidelines 239

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) The answer is – you can’t!

Brands 227

Brands Content Microsoft StumbleUpon 227

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Stay N' Alive

NOVEMBER 1, 2012

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. The result is a brand that follows you wherever you go.

Microsoft 89

Microsoft Mobile Template Templates 89

Oktopost

DECEMBER 1, 2021

Before that, Head of Brand Marketing at Microsoft in a hybrid role focusing on the 5th largest business in Microsoft and bringing next-generation demand generation & digital capabilities to a mature giant, with the goal of turning disruption into an ally. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign.

Microsoft 109

Microsoft B2B Apple Conference 109

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. On Facebook alone, they broke the charts as compared to other brands with number of people talking about them.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Danny WhatMough

OCTOBER 31, 2014

Microsoft launches a wearable – Microsoft Band. Amazon comes top of Klout’s list of social brands. Twitter announced a relationship with IBM to help enterprises incorporate Twitter data. The 10 hours of walking in NYC video went viral. The Queen tweeted ! Facebook allows page admins to save drafts of posts.

Microsoft 40

Microsoft Klout Twitter Campaign 40

Digimind

OCTOBER 17, 2019

Have you ever wondered why brands like KitKat and Microsoft are so successful at building and maintaining their brands, while others struggle to stand out and survive? What are the key traits of a recognizable brand with a clear value proposition in the New Economy?

Brands 44

Brands Microsoft Social Media Marketing 44

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. On Facebook alone, they broke the charts as compared to other brands with number of people talking about them.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. It’s reader competition time! Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

The Realtime Report

SEPTEMBER 13, 2022

Already working with world-class brands clients like Dolce & Gabanna, Lancôme, Microsoft, Dermalogica and other global brands throughout the U.S., The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Stay N' Alive

DECEMBER 29, 2010

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. The Backstory.

Microsoft 97

Microsoft Apple Software Compete 97

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. And brands need to learn from this.

Case Study 187

Case Study Apple Study Brands 187