Koka Sexton

APRIL 27, 2023

It can help you reach potential customers, build relationships and increase brand visibility. This typically includes metrics such as website traffic, engagement rates, and conversions. It is important to keep track of these metrics to ensure that your content is achieving the desired results.

Overview 52

Overview Content Marketing Metrics 52

Keyhole.co

OCTOBER 24, 2023

While the number of views is a significant metric, view duration, which is also known as watch time, is equally important. Watch time is a very important metric, since YouTube’s algorithm strongly considers it while ranking videos. This is a crucial metric as it represents the number of people who are interested in your brand.

YouTube 52

YouTube How To Posterous Upcoming 52

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. In the year ahead, brands should remember that social media is a powerful tool for interacting with audiences, not just for delivering offerings. Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Techipedia: Tamar Weinberg

JUNE 13, 2012

Branding comes into play here (another marketing discipline with SEO impact), since branded search queries and strong on-page branding tell Google a given page of content is the “real deal.” Rankings for non-personalized search, a common SEO performance yardstick, have become incomplete and unreliable.

SEO 228

SEO Paid Search Metrics Google 228

Hootsuite

OCTOBER 21, 2020

Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). As social marketing matured, most organizations expanded their focus to another kind of broadcasting: Paid social advertising. But for many customers, social media defines your brand.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. These searches are leads. Have we solved the most basic of questions for our digital marketing efforts?

Marketing 105

Marketing Analytics Mobile Paid Search 105

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. The most active brands post 17 Stories monthly. 79% of users follow brands. Brands are 2.3x Manage your brand reputation on LinkedIn TikTok 81. Brands are remembered 40% more on TikTok than on other platforms. depending on reach. billion in 2023.

Statistics 59

Statistics Social Media B2B YouTube 59

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Convince & Convert

DECEMBER 10, 2014

Well, how much are you paying for them in paid search? He was formerly the co-host of my Social Pros podcast, and recently started his own branded content agency. More Jay Today Videos From This Week: Social Media Strategy Jason Falls nick cicero social media KPIs Social Media Measurement social media metrics social media ROI'

Social Media 148

Social Media ROI Cost Insurance 148

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Can One Bad Tweet Taint Your Brand Forever?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

NOVEMBER 13, 2009

Social Search. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Lastly, social research is emerging as an area to watch carefully.

News 100

News Social Media Marketing Paid Search 100

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 105

Campaign Groups Groups Communities 105

Social Media Marketing

JULY 10, 2013

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." IMAGE] Here are the top 50 brands on Instagram. Platforms The social media landscape has changed dramatically in a short time.

Social Media 167

Social Media Storify Flipboard Press Release 167

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What forms of social media will you use and why? How will you measure? What  How will you gather information? What View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. View an alternate.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Writtent Blog

DECEMBER 8, 2014

It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic.

Strategy 111

Strategy Content Marketing B2B 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. Or are you into them already?

Advertising 172

Advertising Questions CPA ROI 172

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Marketing Charts ). Heidi Cohen ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Personal) Branding. Building a Brand/Brand Evangelism. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Here are how brands can get involved. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Brand Sentiment. Overall Traffic.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Razor Social

DECEMBER 21, 2016

Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. Visitor recordings is a very useful feature. SEOMonitor.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. sites to market your brand and control your message. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Sample review: “Rival IQ is a social media competitive analysis tool.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

AUGUST 3, 2016

Track their brand for mentions. Tracking your competitor brand name or identity online can give you an advantage to know what they are digging into. He’s a digital marketing consultant, and he builds, owns and operates digital publishing brands, including ShivarWeb , where he’s the primary author and sole editor/publisher.

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. To your point, there is the 60% void, and social is filling that void, with or without the input from businesses and brands. Jay : Absolutely. Lauren : Yes.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

AUGUST 19, 2016

He helps brands of every stripe find solutions to their digital marketing challenges. One stumbling block he encounters all too often, Anthony says, is a brand’s sales funnel. You can tell when the person you’re dealing with, the organization or the brand, is really looking out for them or looking out for us.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190