For financial services brands, social media is a risk mitigation friend—not foe
Sprout Social
AUGUST 16, 2023
Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.
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