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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice. Do Politics and Personal Branding Go Together? .

Brands 78
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

It's easy to talk to people, like and comment on posts or share that funny cat meme. I'm hosting a live training this Friday, August 17th at 2pm with brand new content that has NEVER been shared in a public forum. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. Time: 2pm et.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

It's easy to talk to people, like and comment on posts or share that funny cat meme. I recently hosted a training webinar with brand new content that has NEVER been shared in a public forum. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. How to prioritize your buyer personas.

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What Marketers Need to Know About TikTok

Ignite Social Media

We recently hosted a webinar on TikTok. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. An important watch-out for brands comes from TikTok’s Terms of Service (you can dive into their Terms of Service here).

Marketing 217
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Register for and listen / watch our free webinars?

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Register for and listen / watch our free webinars?

Metrics 60