How to create a must-see social content strategy with trendspotting
Sprout Social
JANUARY 5, 2021
Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend.
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