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How to create a must-see social content strategy with trendspotting

Sprout Social

Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

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25 Social Media Content Ideas to Level Up Your Strategy

Later

Whether it’s your personal Instagram or a brand or business, here are 25 ideas you can incorporate in your social strategy. Social Media Content Idea #1: User-Generated Content (UGC). Recent findings show that 90% of consumers trust UGC to help influence their purchasing decisions.

#SproutChat Recap: How to Incorporate Speaking Engagements Into Your Career

Sprout Social

Building a personal brand online takes time, effort and a lot of consistency. This week at #SproutChat , Sprout All Star and tenured social media marketing speaker Neal Schaffer shared advice on how he’s grown his personal brand by taking on various speaking engagements. A1: engage in your niche where they visit; i.e. forums, blog, social media, skype, webinars, offer help, content market, etc. Goal: awareness of your brand whether it's personal or business.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. For brands, the company logo is usually the best avatar choice.

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